ProfNet

Position Your Brand's Experts as Resources for the Media

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Connect Your Brand with Industry Journalists

Amplify publicity by connecting your brand’s experts and spokespeople with journalists actively looking for quotes and commentary.

Have the media ask your experts for insight

When journalists and bloggers are looking for quotes or meeting a tight deadline, your company's experts could provide the analysis and commentary that complete the story. ProfNet℠ can help your brand gain exposure by connecting your spokespeople and thought leaders to writers and editors actively looking for sources. 

  • Media Queries — Receive emails with queries from journalists looking for expert resources that align with the expertise of your subject matter experts. 
  • Expert Alerts — Get ahead of timely topics and breaking news by alerting the media to the availablity of your relevant experts. Pitch on-trend story ideas directly to the media, and summarize your experts' perspectives on a topic or ongoing news story. 
  • Speaker Service — Receive email requests from the media looking for thought leaders for conferences, webinars, workshops and industry events. 

Case Studies

MarketResearch.com Boosts Visibility & Revenue: A Content Distribution Case Study

MarketResearch.com’s business is content. With a steady stream of new content, the MarketResearch.com communications and marketing teams are continuously looking for a way...

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Intermedia Boosts Campaign Visibility with Award-Winning Video: A MultiVu Creative Services Case Study

Intermedia, a one-stop shop for cloud business applications, wanted to boost awareness and online visibility of new research on gaps in corporate security procedures. They...

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Lavu Generates Quality Leads and Increases Brand Awareness: A Multimedia News Release Case Study

The communications and marketing strategy for Lavu, the leader in the crowded mobile POS market, is highly focused on creating meaningful interactions with their key targets:...

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Testimonials

Both Agility and ProfNet have been crucial in our strategy – offering a wealth of data and opportunity for us to connect with the media. Without these platforms, we wouldn’t even know where to begin.

 – Kate Laursen - Communications Associate - SunShare

In looking at the reports and the actual distribution channels, PR Newswire far surpasses other wire services in terms of reach, capability and service level. PR Newswire surpassed all of our expectations.

Traci Shirk - Media & PR Manager - St. Baldrick's Foundation

Additional Solutions

Media Targeting

Reach the influential journalists, bloggers and consumers most interested in your news and brand messages by tapping our superior industry-leading network of media outlets and influential contacts, list building tools and multichannel content distribution options.

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Media Measurement & Analytics

Measure success, evaluate ROI and identify opportunities to improve your campaigns with tools and reports that track earned media, influencer engagement and other metrics.

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Resources

BLOG

Mind Your S and Ds: Answering the EDT vs. EST Question

When writing about events, it’s helpful to include time zones. Avoid making a mistake by reading these tips from PR Newswire’s customer content specialists on navigating timing details and Daylight Saving versus Standard Time.

ARTICLE

How Public Relations Can Help Your Small Business Grow

PR: An Essential Cornerstone to Every Business Plan When small business owners create a business plan they often include advertising but neglect to include public relations,...

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