Cision Communications Cloud™

Connect your brand with influencers and decision-makers on one unified platform

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Turn Campaign Fragmentation into Coordination

Make intelligent, real-time decisions to execute your communication strategy in a unified way across paid, owned and earned channels. Listen to your audiences, Target and build relationships with influencers, Create compelling content, Engage with audiences across channels and Analyze program effectiveness.

Listen to Media Channels for Trending Topics

Tune in to the millions of conversations happening online and in traditional media and glean insights about your audience and your brand. With Cision Communications Cloud™, we help you make sense of it all.

  • Monitor across channels: Listen to more than 2 million daily news stories across online, broadcast and social channels,
    50,000 daily hours of broadcast.
    Covers 20,000 print publications.
    Millions of online news websites, blogs and forums.
    50,000 daily hours of broadcast, 20,000 print publications and millions of online news websites, blogs and forums.
  • Gain valuable, automated insights: Aggregate trending and emerging topics, uncover key influencers and learn brand and competitive insights.
  • Understand brand impact: Find out what people are saying about your brand vs. the competition.

Target & Build Relationships With Key Influencers

Harness a wealth of data and predictive insights to fine-tune content delivery by audience and channel. Cision Communications Cloud™ helps you build relationships with the key influencers driving the conversations in your markets, so you can target the right audience for your brand’s message.

  • World’s Largest Smart Source: Access Cision’s database of more than 1.6 million media contacts, outlets and editorial opportunities.
  • Engage Digital Influencers: Connect with 300,000 digital influencers discussing trending topics.
  • Exclusive Bios: Connect with influencers who provide over 6,500 proactive media inquiries for you to respond.

Create an Earned Media & Content Strategy

Attract influencers and industry experts to your brand with compelling content that showcases your brand’s value. Cision Communications Cloud™ provides the insights and expertise you need to develop a holistic strategy.

  • Create a Multichannel Content Strategy: Amplify the results of your programs to create a holistic content strategy with an integrated content calendar.
  • Establish Thought Leadership: Deliver high-impact communications with predictive insights to help you create compelling content.
  • Assess Content Effectiveness: Leverage our world-class editorial staff to assess your content before you share it.

Engage Audiences Across Channels

Maximize the impact of your content with multichannel promotion across earned, paid and owned channels. Cision Communications Cloud™ makes it easy for your team to manage coordinated programs from one central location.

  • Powered by PR Newswire: You’ll have access to the world’s largest and #1 most trusted distribution network.
  • Earn Media and Influencer Attention: Trigger market demand through a network of over 300,000 media distribution points in over 170 countries and 40 languages.
  • Boost Content Visibility: With 10,000+ websites and apps, 1 million social followers, and hundreds of broadcast channels – including satellite media tours.

Analyze Performance & Attribute Impact

Easily access the right analytics so you can continuously optimize strategy. The Cision Communications Cloud™ helps you attribute the impact of your communications and earned media, and begin highlighting the financial impact you haven’t yet been able to quantify.

  • Customizable charts: Connect the dots across social, digital and traditional media channels to help you gain a 360-degree view of your programs.
  • Cision’s impact reporting: We enable you to focus on the stories that have the most impact on your brand and reputation vs the competition.
  • Attribution: Highlight the financial impact your earned media programs are driving for your organization.

Case Studies

IR Best Practices to Weather an Economic Storm

While the principles of good investor relations remain largely unchanged through boom and bust times, communicating in an economic downturn, particularly delivering bad or...

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St. Baldrick's Changes Narrative Surrounding Childhood Cancers with Multichannel Content Campaign

Foundation Reaches New Audiences with Successful Campaigns: A Multimedia News Release Case Study COMPANY OVERVIEW The St. Baldrick’s Foundation is a volunteer-powered...

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Lavu Generates Quality Leads and Increases Brand Awareness: A Multimedia News Release Case Study

COMPANY OVERVIEW Founded in Albuquerque, New Mexico, in 2010, Lavu was a pioneer in helping restaurants leverage new mobile technology to bring better services to their...

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Additional Solutions

Virtual Press Office

Achieve your event objectives – gaining media attention, showcasing new products, and reaching attendees – by streamlining media relations with our online exhibitor press kits.

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MediaRoom

Make it easy for customers, prospects and the media to connect and interact with your organization via your social- and mobile-enabled "content hub".

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Resources

BLOG

Mind Your S and Ds: Answering the EDT vs. EST Question

When writing about events, it’s helpful to include time zones. Avoid making a mistake by reading these tips from PR Newswire’s customer content specialists on navigating timing details and Daylight Saving versus Standard Time.

ARTICLE

How Public Relations Can Help Your Small Business Grow

PR: An Essential Cornerstone to Every Business Plan When small business owners create a business plan they often include advertising but neglect to include public relations,...