PUBLIC RELATIONS

PUBLIC RELATIONS

Monitor Media, Create Content, Distribute News Releases & Analyze Earned Media Impact

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Solutions

Cision Communications Cloud™

Cision Communications Cloud™ NEW

Make intelligent, real-time decisions to execute your communication strategy in a unified way across paid, owned and earned channels. Listen to your audiences, Target and build relationships with influencers, Create compelling content, Engage with audiences across channels and Analyze program...

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Multimedia Content Distribution

Multimedia Content Distribution

Make your story stand out and build deeper connections with your audiences by promoting multimedia content – videos, photos, infographics and audio clips – proven to increase views by 1.4X with images and 2.8X with videos.*

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Branded Landing Pages & Microsites

Branded Landing Pages & Microsites

Reach new audiences, boost website traffic, capture leads and gain earned media while promoting your campaign with branded landing pages that feature your multimedia content, lead generation forms, guaranteed page views and content distribution.

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MultiVu<sup>™</sup> Creative Services

MultiVu Creative Services

Enhance engagement with your story by working with MultiVu™ Creative Services. From video concept development, scripting and storyboards, to animation or on-location shoots, and through post production, our creative experts will guide you at every step.

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Multicultural Content Distribution & Promotion

Multicultural Content Distribution & Promotion

Target your message to fast-growing communities through our diverse network of media outlets, contacts and websites for Hispanic, African American and Asian American audiences.

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ProfNet<sup>℠<sup>

ProfNet

Amplify publicity by connecting your brand’s experts and spokespeople with journalists actively looking for quotes and commentary.

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MediaRoom

MediaRoom

Make it easy for customers, prospects and the media to connect and interact with your organization via your social- and mobile-enabled "content hub".

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Media Monitoring

Media Monitoring

Monitor what’s being said about your brand, competitors, and industry across multiple online, social, print, and broadcast channels, with tools and metrics to gauge momentum and uncover actionable media intelligence.

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Media Measurement & Analytics

Media Measurement & Analytics

Measure success, evaluate ROI and identify opportunities to improve your campaigns with tools and reports that track earned media, influencer engagement and other metrics.

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Media Targeting

Media Targeting

Reach the influential journalists, bloggers and consumers most interested in your news and brand messages by tapping our superior industry-leading network of media outlets and influential contacts, list building tools and multichannel content distribution options.

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Strategic Media Placement & Distribution

Strategic Media Placement & Distribution

Target audiences no matter where they are — and boost awareness for your brand messages, uncover new audience and meet your communications goals when you work with the strategic media placement and distribution team at MultiVu™.

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Satellite & Radio Media Tours

Satellite & Radio Media Tours

Deliver your story to targeted audiences in television and radio markets across the country, as well as to influential bloggers, by consulting with the MultiVu™ team, the industry leader for satellite and radio media tours (SMT/RMT).

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Resources

Resource

BLOG

Mind Your S and Ds: Answering the EDT vs. EST Question

When writing about events, it’s helpful to include time zones. Avoid making a mistake by reading these tips from PR Newswire’s customer content specialists on navigating timing details and Daylight Saving versus Standard Time.

Resource

BLOG

Capitol vs. Capital and Other Common Typos in Public Interest News

If you write about nonprofit, government, advocacy or other public interest issues, read these tips from PR Newswire’s customer content specialists on common typos to watch for in your content.

Resource

ARTICLE

How Public Relations Can Help Your Small Business Grow

PR: An Essential Cornerstone to Every Business Plan When small business owners create a business plan they often include advertising but neglect to include public relations,...

Resource

WHITEPAPER

The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Prepared by: Chuck Richard, Affiliate Analyst, Outsell, Inc. on June 15, 2016 Outsell has conducted independent research with CMOs and other key marketing decision-makers on...

Resource

CASE STUDY

Lavu Generates Quality Leads and Increases Brand Awareness: A Multimedia News Release Case Study

COMPANY OVERVIEW Founded in Albuquerque, New Mexico, in 2010, Lavu was a pioneer in helping restaurants leverage new mobile technology to bring better services to their...

Resource

WHITEPAPER

Press Release Boot Camp: What You Need to Know

Pre-Game Strategy - 1. Setting up your account. Once you’ve selected your wire vendor, it’s best to set up an account in advance of your first press...

Resource

WHITEPAPER

The Buyer 2.0 Content Strategy Checklist

Consumers have dramatically changed the way they buy products and services in the past seven years. Today, buyers are taking the lead in the decision-making process, so...