- Both Reno5 Pro 5G and Reno5 5G are the official designated smartphones of 2021 edition of the MEA tournament for their exceptionally immersive and fluid gaming experience
- OPPO's superior gaming features are targeted at the online gaming population in the UAE that is one of the fastest growing in the world
DUBAI, United Arab Emirates, March 22, 2021 /PRNewswire/ -- Global technology brand, OPPO today announced that its Reno5 Pro 5G and Reno5 5G smartphones have been selected as the designated smartphones for PUBG MOBILE Esports in the Middle East and Africa region (MEA)2021. Now available for pre-order in the UAE, the latest variants of OPPO's Reno5 series were selected for their extraordinary gaming hardware and software that deliver an exceptionally immersive and fluid gaming experience.
According to global market research firm - YouGov, the Middle East is home to the fastest growing online gaming population in the world with a growth rate of 25 percent (Source: YouGov MENA). The region's gaming community is also the most engaged, and displays a passion and energy for adventure – attributes shared by OPPO Reno series' target audience of young creators.
As the official smartphone partner of PUBG MOBILE Esports in the Middle East and Africa region in 2021, OPPO will play an active part in the company's esports championships that will run throughout the year. OPPO has a strong history of supporting sports activities that is in line with PUBG MOBILE's plan to develop regional talents by building a well-defined structure for esports, forging a clear path from grassroots to amateur to pro-league levels. Based on an in-depth understanding of the market, OPPO has innovated the Reno5 series' latest smartphones that are tailored for a superior gaming experience with features such as Gaming Shortcut Mode, Gamer Mode, Bullet Screen Messages and Adjustable Gaming Touch that create an environment for users to be totally immersed in entertainment.
Ethan Xue, President of OPPO Middle East and Africa said, "OPPO's strategy is focused on engaging with our users' passions in the UAE. In line with the huge popularity of mobile gaming in the region, we invested in bringing the ideal gaming platform to our customers through our latest Reno5 series of smartphones. Selecting the new Reno5 Series as the official smartphone partner for PUBG MOBILE Esports in the Middle East and Africa region, is a testament to the extraordinary and immersive gaming experience offered by our Reno5 Pro 5G and Reno5 5G smartphones."
John Lacey, Head of Tencent MENA office said, "At PUBG MOBILE, we're committed to bring the ultimate fun and enjoyment for passionate, adventurous trendsetters and eSport enthusiasts. Leveraging on our experience and expertise in eSports, we're thrilled to join hands with OPPO to enhance the ever-growing mobile gaming landscape."
PUBG MOBILE, one of the world's most popular mobile games, is partnering with OPPO for the second time, after a successful PUBG MOBILE MENA Challenger Cup in 2019 that coincided with the launch of the all-new Reno series. This year, as the designated smartphones of PUBG MOBILE Esports in Middle East and Africa, both Reno5 Pro 5G and Reno5 5G features remarkable power and speed setups, plus the best-in-class audio and visual display to offer unprecedented mobile gaming experience.
True to its 2021 theme 'Technology for mankind, kindness for the world', OPPO believes that technology should empower humanity to live fully connected lives and reap the full benefits of a technology-powered world. In addition to its superior gaming features, the Reno5 series is set to take the UAE market by storm with industry-leading Qualcomm 5G chipsets, AMOLED screens with 90hHz refresh rate, smooth, light and slim design, and 65W SuperVOOC2.0 Flash Charge – the safest and one of the fastest charging technologies commercially available in the world.
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand's epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world's first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom 'Periscope' camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number five smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO's business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand's sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.