Beyond PR

  • Posted in Public Relations
  • Tagged in public relations
  • Leave a Comment

In this post, we identify the PR 101 fundamentals the industry needs to remember, no matter how digital habits evolve.

  • Posted in Public Relations
  • Tagged in Best Practices
  • Leave a Comment

For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.

  • Posted in Public Relations
  • Tagged in Best Practices
  • Leave a Comment

s we commemorate the great progress LGBTQ people have accomplished in recent years, it is important to continue a productive dialogue in the workplace, in our communities and at the dinner table about LGBTQ equality and inclusion all year long.

  • Posted in Public Relations
  • Tagged in press release
  • Leave a Comment

To stand out from the increasing noise and chaos online, each piece of content must be strategically put together in order to reach the right people at the right time.

  • Posted in Public Relations
  • Tagged in press release
  • Leave a Comment

To produce a strong press release that gets the attention of journalists and writers, comms pros need to understand the important parts of a useful press release.

  • Posted in Public Relations
  • Tagged in Media Monitoring
  • Leave a Comment

To truly get a comprehensive understanding of how your brand fits into the media landscape, and figure out new ways your brand can be included in future coverage, you need to think a step beyond traditional media monitoring.

  • Posted in Public Relations
  • Tagged in Media Relations
  • Leave a Comment

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help.

  • Posted in Public Relations
  • Tagged in Media Relations
  • Leave a Comment

People are consuming content in various ways these days. It’s time to give people what they want where they want it.

  • Posted in Public Relations
  • Tagged in Media Relations
  • Leave a Comment

With all the technology that enables us to monitor media mentions and trending topics comes the need for brands (and journalists, as we’ll see in a moment) to adapt their way of proactively interacting with the world around them.

  • Posted in Public Relations
  • Tagged in Influencer Marketing
  • Leave a Comment

Before making an important decision in your life, who do you go to for advice? It’s probably your partner, family member, or longtime friend. We trust the people closest to us because we have established relationships with them and know that they have our best interests at heart. When you’re making lighter decisions, like where […]

  • Posted in Public Relations
  • Tagged in public relations
  • Leave a Comment

By supporting the press in all that they do, PR professionals can help ensure that the American dream and the laws that govern it stay in place permanently.

  • Posted in Public Relations
  • Tagged in Influencer Marketing
  • Leave a Comment

After you do the hard work of identifying a list of influencers, sending out your pitch and beginning a relationship, how can you ensure it’s beneficial?

  • Posted in Public Relations
  • Tagged in Influencer Marketing
  • Leave a Comment

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you need to take to gain the attention of any influencer.

  • Posted in Public Relations
  • Leave a Comment

Cision surveyed journalists in six countries this year about their perception of the media industry. And we’re amazed at how things have changed.

  • Posted in Public Relations
  • Tagged in Influencer Marketing
  • Leave a Comment

What is the biggest problem with influencer marketing? In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author answers this question and offers a solution.

  • Posted in Public Relations
  • Tagged in Media Monitoring
  • Leave a Comment

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns.

  • Posted in Public Relations
  • Tagged in pitching
  • Leave a Comment

If you haven’t watched them before, Instagram Stories tend to run only about 15 seconds in length and can be a still image or a quick multimedia clip, with the ability to type or handwrite text over top.

  • Posted in Public Relations
  • Tagged in Media Monitoring
  • Leave a Comment

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. The other parts — how the media responds to your message, and what you do with that response are often overlooked and crucially important. If you don’t keep […]

  • Posted in Public Relations
  • Tagged in press release, news release
  • Leave a Comment

Check out five ways to refresh the news release to most effectively achieve PR objectives through distribution.

  • Posted in Public Relations
  • Tagged in public relations
  • Leave a Comment

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.

    Loading...