Beyond PR

  • Tagged in Investor Relations
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When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. 

  • Posted in Press Release Quick Tips
  • Tagged in earned media, press release, Media Relations, distribution
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The AP is working to debunk misinformation on Facebook. Here’s how they fight fake news.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in News Distribution, multicultural, audience research
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Content distributed to the U.S. markets in English is a great idea. Content distributed in English AND Spanish is even better. Learn why language is a major part of reaching everyone in your target audience.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, media targeting, Media Relations, audience research
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To reach campus media and their audience of college students, it’s not enough to be authentic. You have to provide content that’s relevant to their interests. Get started with this selection of topics currently resonating on campuses.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in content distribution, media targeting, Media Relations, audience research
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Given Gen Z’s revenue potential, the question in marketing and PR pros’ minds shouldn’t be ‘Should I reach young adults?’ but ‘How should I reach young adults?’ One answer may surprise you: student-run news media on college campuses.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Content Marketing, Media Relations, newsjacking, Visual Storytelling, Influencer Marketing, pr tactics
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The best way to ensure influencers see and engage with your press release is by including compelling multimedia content – photos and videos that stand out from the crowd. Here are a few visual storytelling ideas to get you started.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, press release distribution, audience research
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Presidential campaign season is back, along with a constant stream of election content. Fail to maximize your press release distribution channels and you’ll miss key audiences. Follow these tips to connect with the 3 top voting blocs.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, media targeting, Content Marketing, newsjacking, Influencer Marketing, press release distribution
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The time of year you publish your content can make or break how relevant it is to your target audience. If you’re considering leveraging the back-to-school or election seasons in your content and news promotion, read these tips.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Content Marketing, press release distribution
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You’ve written your latest piece of content, added a photo or video, placed it on your website and shared it via your social media channels. Now what? Learn how to navigate the world of distribution and get the results you desire.