Beyond PR

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, public relations, audience research
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A journalist’s coverage area is only one of many things to consider in your media relations strategy. Here are 4 ways understanding an individual’s preferences and behaviors can help avoid misunderstandings when pitching journalists.

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  • Tagged in PRSA, Cision, public relations
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Fall is a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. Here’s where you can find Cision October 23, 24 and 25 at #PRSAICON.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in content distribution, News Distribution, Media Monitoring, press release distribution
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Before you hit send on your next press release distribution, listen to your audience and understand their needs. Keep reading for the five ways media monitoring software and content distribution go hand in hand.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Content Marketing, content measurement, Content Strategy
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More content no longer equals more success. That’s because your audience cares more about quality than quantity, and the marketing industry has redefined what PR and content success is. Here’s how to keep up.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in content distribution, Content Marketing, content marketing world, Content Strategy
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Ahead of Mark Hamill’s keynote at this year’s Content Marketing World, PR Newswire looks at his career and the three lessons content marketers and communicators can learn to strengthen their content distribution strategy.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, content marketing world
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To help you make the most of this year’s Content Marketing World, we’ve combed through the schedule and pulled together our 10 picks for the can’t-miss sessions at #CMWorld 2016.

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  • Tagged in Media Relations, Social Media, public relations
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How you target your PR outreach via social media depends on the type of journalist and their preferences. Cision’s 2016 Global Social Journalism Study breaks down the five types of social media-using journalists and how to reach them.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, product marketing, Visual Storytelling
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When communicating your message across any medium, look for opportunities to reinforce your brand story. Here are three ways visual consistency can turn your brand into an icon.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, product marketing, Content Marketing
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When product and marketing teams are aligned, brands can take their product launches to the next level, inspiring customers to adopt and advocate for new products. Here are content and product managers’ tips for working together better.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in earned media, Video Marketing, Media Relations, Visual Storytelling
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You want your brand story to reach the marketing channels that matter, but you also need to do it efficiently. Satellite media tours can help you reach a large amount of viewers, listeners and readers within a short window of time.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, Content Marketing, Content Strategy
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The content and customer experience is owned by everyone at your company. It’s your entire brand’s responsibility to deliver one that’s not only exceptional, but also consistent. Learn how to find your brand voice and achieve both.

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  • Tagged in Marketing Strategy, Video Marketing, Content Strategy
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When it comes to creating and distributing video content, the investment of time and money can prove challenging. However, if you take the right steps, the investment doesn’t have to be outrageous – and will prove to be worth it.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in earned media, Media Relations, Influencer Marketing
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To connect with your audience, you need trust. You can’t force trust, though; you must earn it. Discover the role earned media plays in this and why top CMOs are waking up to the marketing power of earned media tactics.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, Visual Storytelling
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Video is the language we communicate in today. In an interview, Larry Cardarelli, moderator of PR Newswire’s upcoming video production webinar, discusses 3 trending video practices facing modern content marketers.

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  • Tagged in Media Relations, PR strategy, press release distribution, pr tactics
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Build better relationships with reporters by remembering these tips from a recent State of Journalism panel featuring The Washington Post and other DC news media.

  • Posted in Agency, Marketing
  • Tagged in Marketing Strategy
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Marketing success can’t rest solely on one person’s skills. Tackle the challenge of an ever-evolving playbook by building teams of valuable players. Get more tips from the Marketo Revvie winner for Marketing Team of the Year, Enterprise.

  • Posted in Agency, Marketing
  • Tagged in Marketing Strategy, Writing Tips, Content Marketing, Demand Generation
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To align your content marketing strategy with the buyer’s journey, your sales pitch must be replaced with a conversation. Discover what information is beneficial and relevant to your target audience by asking these questions.

  • Posted in Marketing
  • Tagged in Marketing Strategy, Content Marketing, Demand Generation
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A single person can’t build a brand’s leads pipeline, shorten sales cycles and drive revenue growth alone. When assembling the ultimate marketing team, look for marketing masters that embody the following super powers.

  • Posted in Marketing
  • Tagged in Marketing Strategy, product marketing, Integrated Marketing, Content Marketing
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With so many channels informing your customers’ decisions, disingenuous product marketing will fall flat. Successful products come from being authentic, and authenticity comes from ingraining these 4 characteristics into your process.

  • Posted in Agency, Marketing
  • Tagged in Marketing Strategy, content distribution, Writing Tips, Content Marketing, Demand Generation
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An interesting topic isn’t enough to persuade people to click over to your landing page, fill out your lead generation form, and download your gated content. Learn how to step up your promotion game with this 6-step guide.

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