Beyond PR

  • Posted in Public Relations
  • Tagged in public relations
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By supporting the press in all that they do, PR professionals can help ensure that the American dream and the laws that govern it stay in place permanently.

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  • Tagged in public relations
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Today is International Women’s Day. It’s an inspiring day designed to celebrate women everywhere, and especially you, women of PR and media!

  • Posted in Public Relations
  • Tagged in Influencer Marketing
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If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.

  • Posted in Public Relations
  • Tagged in Content Marketing, public relations, Content Strategy
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While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. As a refresher, earned media refers to any site or blog (even social media mention) where a […]

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  • Tagged in Content Marketing
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With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

  • Tagged in earned media, Writing Tips, Content Marketing, SEO
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More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

  • Posted in Public Relations
  • Tagged in Cision
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To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Media Relations, public relations
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When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, multi-channel marketing, Content Marketing
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Multichannel marketing takes planning and commitment from your entire department. Follow this checklist to get brand leaders, content creators, channel owners and operations teams on board for a successful multichannel marketing launch.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, Measurement, multi-channel marketing, Demand Generation
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PR and marketing pros are called on to measure the precise impact of their efforts and optimize content creation and distribution. Learn how to continuously improve your multichannel marketing with the Plan, Do, Check, Act approach.

  • Posted in Marketing
  • Tagged in Marketing Strategy, Content Marketing, Sherpa16, Demand Generation
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Marketers must consider how they want their brand to be perceived, follow a customer-centric approach, and continuously find new ways to improve. Read on for marketing optimization tips from the 2016 MarketingSherpa Summit.

  • Posted in Marketing
  • Tagged in Marketing Strategy, content distribution, multi-channel marketing, Content Marketing, Demand Generation
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Planning multichannel marketing promotion is complicated. You need to make sure you’ve mapped out an appropriate mix of content. Follow these eight steps to ensure your marketing program’s content is ready for promotion.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in Marketing Strategy, content distribution, multi-channel marketing, Press Release Tips, Content Marketing, Demand Generation
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Press releases aren’t just for PR anymore. Customers expect to be entertained on their channels and their terms, and a thoughtful content distribution strategy can help marketers gain influence in this audience-driven marketplace.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, Content Marketing
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If it’s not compelling enough, that white paper or video you spent weeks working on will be overshadowed by the photo of kittens your friend just tweeted. Because of this, your content marketing can’t be adequate. It must be remarkable.