Beyond PR

  • Posted in Public Relations
  • Tagged in Influencer Marketing
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In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions […]

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  • Tagged in PR measurement
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In this video, Baer tackles the issue of what’s required to accurately measure earned media. Jay Baer Asks — What Tools Do Communications Pros Need to Measure Their Efforts?

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in earned media
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In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media.

  • Posted in Agency, Public Relations
  • Tagged in public relations
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In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?

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  • Tagged in communications, public relations
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How do insights on social journalism highlight a new opportunity for communicators and PR professionals?

Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study.

  • Posted in Agency, Public Relations
  • Tagged in Social Media
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Recently, Cision published the 2017 Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research.

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  • Tagged in PR measurement, public relations
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In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.