Beyond PR

  • Posted in Public Relations
  • Tagged in Influencer Marketing
  • Leave a Comment

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions […]

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release SEO
  • Leave a Comment

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

  • Posted in Public Relations
  • Tagged in PR measurement
  • Leave a Comment

In this video, Baer tackles the issue of what’s required to accurately measure earned media. Jay Baer Asks — What Tools Do Communications Pros Need to Measure Their Efforts?

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in earned media
  • Leave a Comment

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media.

  • Posted in Agency
  • Leave a Comment

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately.

  • Posted in Public Relations
  • Tagged in PR measurement
  • Leave a Comment

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

  • Posted in Agency, Marketing
  • Tagged in cision communications cloud
  • Leave a Comment

We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.

  • Posted in Public Relations
  • Tagged in earned media
  • Leave a Comment

Data has made communications professionals more effective but content solely based on data can miss the mark. Learn why data and creative should go together.

  • Tagged in earned media, Writing Tips, Content Marketing, SEO
  • Leave a Comment

More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

  • Posted in Agency, Public Relations
  • Tagged in public relations
  • Leave a Comment

In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?

  • Posted in Agency, Public Relations
  • Tagged in communications, public relations
  • Leave a Comment

How do insights on social journalism highlight a new opportunity for communicators and PR professionals?

Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in earned media
  • Leave a Comment

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, Social Media
  • Leave a Comment

Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release distribution
  • Leave a Comment

Behind the scenes, we are treating your piece of content with the utmost attention and care. We really want to see your release succeed when it leaves our desk, with the hopes of making this a long-term (dare I say … exclusive?) relationship.

  • Posted in Agency, Public Relations
  • Tagged in Social Media
  • Leave a Comment

Recently, Cision published the 2017 Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research.

  • Tagged in Investor Relations
  • Leave a Comment

When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. 

  • Posted in Public Relations
  • Tagged in Content Marketing
  • Leave a Comment

Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Leave a Comment

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

  • Posted in Agency, Public Relations
  • Tagged in PR measurement, public relations
  • Leave a Comment

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.

  • Posted in Public Relations
  • Tagged in cision communications cloud
  • Leave a Comment

We just finished celebrating our 150th anniversary (and brand launch, and IPO!) and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.

    Loading...