Beyond PR

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, Social Media
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Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Cision
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While technology continues changing every industry I can think of, communications and public relations professionals hold tight to the more poetic side of storytelling. What I want to do is explore the industry’s aversion to change and argue that technology has always changed the art of storytelling without abandoning the art itself.

  • Posted in Agency, Public Relations
  • Tagged in earned media, PR, pr agency, public relations
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Much like Westworld’s eclectic mix of the wild-west past and a science-fiction future, PR agencies are faced with the daunting task of mixing traditional PR expectations with an evolving media landscape.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in trade shows, PRSA, Event Marketing
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Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? Here are a few tips from our time at this year’s PRSA International Conference.

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  • Tagged in Social Media
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Hosting a Twitter contest gives your followers a chance to interact with your brand, provides them with a larger spotlight and gamifies the whole experience. Here are key steps to follow to ensure your audience will play along.