Beyond PR

  • Posted in Public Relations
  • Tagged in Content Marketing
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Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Event Marketing
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Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.

  • Posted in Marketing, Public Relations
  • Tagged in trade shows, Social Media
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You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Here are three key tactics for taking advantage of social media during a trade show.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, multi-channel marketing, trade shows
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When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches, and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

  • Posted in Agency, Public Relations
  • Tagged in trade shows, Visual Storytelling, pr tactics
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Online press kits offer event marketers a one-stop shop to reach journalists, influencers and trade show attendees. However, a lot needs to go into getting it right. Make sure your next online press kit has these 10 features.

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  • Tagged in trade shows, Content Marketing, audience research
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There are standard best practices that can be applied across all trade show marketing. However, to make a memorable impact, you need to consider the appetite of your show’s specific audience and customize content to it.

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  • Tagged in trade shows
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By weaving a cohesive and meaningful narrative throughout your press kit content, you can lay the groundwork for compelling media coverage and customer conversions. These four simple steps will make your next press kit a page-turner.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in PR, press release format, trade shows, press releases
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If your brand has a presence at industry events, you have a story to tell. Whether you aim to create brand awareness or drive traffic to a booth, you have quality content to share. Read on for tips on crafting your trade show release.