Beyond PR

  • Posted in Public Relations
  • Tagged in Cision
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Recently, I sat down with Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers. In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring […]

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  • Tagged in Influencer Marketing
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In today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.

  • Posted in Public Relations
  • Tagged in audience insights, audience research
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Companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers.

  • Posted in Public Relations
  • Tagged in Social Media
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Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made. Selling online is all about trust and the customer experience.

  • Posted in Public Relations
  • Tagged in Media Relations
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As PR professionals, the media list may arguably be one of the most important components in your outreach process. Working in PR can be overwhelming and taking the time to building a successful media list can often fall off your list of priorities.

  • Posted in Press Release Quick Tips, Public Relations
  • Tagged in press release
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Sending a press release isn’t just a one-and-done business. Brands need audiences to find their news wherever they are.

  • Tagged in PR measurement
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When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers.

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  • Tagged in Influencer Marketing
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Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. 

  • Posted in Public Relations
  • Tagged in Content Marketing, public relations, Content Strategy
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While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. As a refresher, earned media refers to any site or blog (even social media mention) where a […]

  • Posted in Public Relations
  • Tagged in earned media
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As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix.

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  • Tagged in public relations
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As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.

  • Posted in Public Relations
  • Tagged in communications strategy
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As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

  • Posted in Public Relations
  • Tagged in Event Marketing
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Like peanut butter and jelly, events and big company announcements should be an automatic pairing. Following are six examples of company announcements that can be paired with an event.

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  • Tagged in communications strategy
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With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018.

  • Posted in Public Relations
  • Tagged in PR measurement
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Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.

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  • Tagged in Content Marketing
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As we get ready to enter 2018, if you want to get results from your content marketing efforts, you want to avoid the following mistakes.

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  • Tagged in Content Marketing
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With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

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  • Tagged in Media Relations
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News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever.  It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts? 

  • Posted in Press Release Quick Tips
  • Tagged in press release
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Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

  • Posted in Public Relations
  • Tagged in Media Relations, pitching
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Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past.

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