Beyond PR

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Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet. This is largely thanks to people’s passion for creating and sharing online content. Additionally, 81 percent of the U.S. population had a social media profile […]

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Your website might have been flashy the first time visitors saw it, but what about the third or fourth time? Here are tips to prevent marketing blindness.

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In this post, we identify the PR 101 fundamentals the industry needs to remember, no matter how digital habits evolve.

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For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.

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s we commemorate the great progress LGBTQ people have accomplished in recent years, it is important to continue a productive dialogue in the workplace, in our communities and at the dinner table about LGBTQ equality and inclusion all year long.

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To stand out from the increasing noise and chaos online, each piece of content must be strategically put together in order to reach the right people at the right time.

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To produce a strong press release that gets the attention of journalists and writers, comms pros need to understand the important parts of a useful press release.

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To truly get a comprehensive understanding of how your brand fits into the media landscape, and figure out new ways your brand can be included in future coverage, you need to think a step beyond traditional media monitoring.

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With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help.

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People are consuming content in various ways these days. It’s time to give people what they want where they want it.

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Cision surveyed journalists in six countries this year about their perception of the media industry. And we’re amazed at how things have changed.

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In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns.

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If you haven’t watched them before, Instagram Stories tend to run only about 15 seconds in length and can be a still image or a quick multimedia clip, with the ability to type or handwrite text over top.

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A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. The other parts — how the media responds to your message, and what you do with that response are often overlooked and crucially important. If you don’t keep […]

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  • Tagged in press release, news release
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Check out five ways to refresh the news release to most effectively achieve PR objectives through distribution.

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With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.

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Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.

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A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage.

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We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the next day.

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The official launch of a new partnership between Cision and MediaMath now connects paid and owned media efforts to not only drive better marketing results but to reach consumers across every channel.

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