Beyond PR

  • Posted in Public Relations
  • Tagged in earned media
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As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix.

  • Posted in Public Relations
  • Tagged in public relations
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As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.

  • Posted in Public Relations
  • Tagged in communications strategy
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With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018.

  • Posted in Public Relations
  • Tagged in PR measurement
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Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.

  • Posted in Public Relations
  • Tagged in Content Marketing
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As we get ready to enter 2018, if you want to get results from your content marketing efforts, you want to avoid the following mistakes.

  • Posted in Public Relations
  • Tagged in Media Relations
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News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever.  It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts? 

  • Posted in Press Release Quick Tips
  • Tagged in press release
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Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

  • Posted in Public Relations
  • Tagged in Media Relations, pitching
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Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past.

  • Posted in Public Relations
  • Tagged in Content Marketing
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Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release SEO
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Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

  • Posted in Agency
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For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately.

  • Posted in Public Relations
  • Tagged in PR measurement
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While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

  • Posted in Agency, Marketing
  • Tagged in cision communications cloud
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We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.

  • Posted in Public Relations
  • Tagged in earned media
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Data has made communications professionals more effective but content solely based on data can miss the mark. Learn why data and creative should go together.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in earned media
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Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release distribution
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Behind the scenes, we are treating your piece of content with the utmost attention and care. We really want to see your release succeed when it leaves our desk, with the hopes of making this a long-term (dare I say … exclusive?) relationship.

  • Posted in Agency, Press Release Quick Tips, Public Relations
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Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

  • Posted in Public Relations
  • Tagged in cision communications cloud
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We just finished celebrating our 150th anniversary (and brand launch, and IPO!) and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.

  • Posted in Agency, Public Relations
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As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. For me, however, I knew that I wanted to do more with my summer.

  • Posted in Public Relations
  • Tagged in brand awareness
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Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business.

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