Beyond PR

  • Posted in Public Relations
  • Tagged in Content Marketing, public relations, Content Strategy
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While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. As a refresher, earned media refers to any site or blog (even social media mention) where a […]

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  • Tagged in earned media
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As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix.

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  • Tagged in public relations
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As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.

  • Posted in Public Relations
  • Tagged in communications strategy
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As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

  • Posted in Public Relations
  • Tagged in Event Marketing
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Like peanut butter and jelly, events and big company announcements should be an automatic pairing. Following are six examples of company announcements that can be paired with an event.

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  • Tagged in communications strategy
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With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018.

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  • Tagged in PR measurement
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Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.

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  • Tagged in Content Marketing
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As we get ready to enter 2018, if you want to get results from your content marketing efforts, you want to avoid the following mistakes.

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  • Tagged in Content Marketing
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With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

  • Posted in Public Relations
  • Tagged in Media Relations
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News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever.  It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts? 

  • Posted in Press Release Quick Tips
  • Tagged in press release
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Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

  • Posted in Public Relations
  • Tagged in Media Relations, pitching
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Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past.

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  • Tagged in Content Marketing
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Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.

  • Posted in Press Release Quick Tips, Public Relations
  • Tagged in press release
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Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.

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  • Tagged in PR measurement
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In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer looks at a problem that plagues the industry — earned media attribution. Is there a way to truly measure the performance of earned media, or is it just a […]

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  • Tagged in Influencer Marketing
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In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions […]

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release SEO
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Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

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  • Tagged in PR measurement
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In this video, Baer tackles the issue of what’s required to accurately measure earned media. Jay Baer Asks — What Tools Do Communications Pros Need to Measure Their Efforts?

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in earned media
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In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media.

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For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately.

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