Beyond PR

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  • Tagged in Influencer Marketing
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To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you need to take to gain the attention of any influencer.

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Cision surveyed journalists in six countries this year about their perception of the media industry. And we’re amazed at how things have changed.

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What is the biggest problem with influencer marketing? In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author answers this question and offers a solution.

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  • Tagged in Media Monitoring
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In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns.

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  • Tagged in pitching
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If you haven’t watched them before, Instagram Stories tend to run only about 15 seconds in length and can be a still image or a quick multimedia clip, with the ability to type or handwrite text over top.

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  • Tagged in Media Monitoring
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A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. The other parts — how the media responds to your message, and what you do with that response are often overlooked and crucially important. If you don’t keep […]

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  • Tagged in press release, news release
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Check out five ways to refresh the news release to most effectively achieve PR objectives through distribution.

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With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.

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Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.

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  • Tagged in Media Monitoring
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A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage.

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  • Tagged in marketing
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We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the next day.

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The official launch of a new partnership between Cision and MediaMath now connects paid and owned media efforts to not only drive better marketing results but to reach consumers across every channel.

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Today is International Women’s Day. It’s an inspiring day designed to celebrate women everywhere, and especially you, women of PR and media!

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  • Tagged in Content Strategy
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Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.

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  • Tagged in PR measurement
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We can order a vehicle to pick us up with one click, yet we can’t know for certain if our PR is working right? Something is very, very wrong with this picture.

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If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.

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  • Tagged in insights
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A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?

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  • Tagged in Cision
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Recently, I sat down with Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers. In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring […]

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In today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.

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  • Tagged in audience insights, audience research
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Companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers.

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