Beyond PR

  • Posted in Public Relations
  • Tagged in Media Relations
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News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever.  It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts? 

  • Posted in Press Release Quick Tips
  • Tagged in press release
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Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

  • Posted in Public Relations
  • Tagged in Media Relations, pitching
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Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past.

  • Posted in Public Relations
  • Tagged in Content Marketing
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Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.

  • Posted in Press Release Quick Tips, Public Relations
  • Tagged in press release
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Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.

  • Posted in Public Relations
  • Tagged in PR measurement
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In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer looks at a problem that plagues the industry — earned media attribution. Is there a way to truly measure the performance of earned media, or is it just a […]

  • Posted in Public Relations
  • Tagged in Influencer Marketing
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In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions […]

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release SEO
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Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

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  • Tagged in PR measurement
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In this video, Baer tackles the issue of what’s required to accurately measure earned media. Jay Baer Asks — What Tools Do Communications Pros Need to Measure Their Efforts?

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in earned media
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In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media.

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For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately.

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  • Tagged in PR measurement
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While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

  • Posted in Agency, Marketing
  • Tagged in cision communications cloud
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We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.

  • Posted in Public Relations
  • Tagged in earned media
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Data has made communications professionals more effective but content solely based on data can miss the mark. Learn why data and creative should go together.

  • Tagged in earned media, Writing Tips, Content Marketing, SEO
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More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

  • Posted in Agency, Public Relations
  • Tagged in public relations
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In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?

  • Posted in Agency, Public Relations
  • Tagged in communications, public relations
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How do insights on social journalism highlight a new opportunity for communicators and PR professionals?

Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in earned media
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Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, Social Media
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Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release distribution
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Behind the scenes, we are treating your piece of content with the utmost attention and care. We really want to see your release succeed when it leaves our desk, with the hopes of making this a long-term (dare I say … exclusive?) relationship.

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