Beyond PR

Aug 02, 2011

Bloggers Working With PR, Google+ for Reporting, News of the World vs. WikiLeaks

Following is a roundup of 10 interesting PR- and media-related stories found online last week from Profnet editor  Jason Hahn.

How Bloggers Should Work With PR: Bloggers working with PR professionals basically have three tasks at hand: 1) dealing with PR pitches that make it into your inbox, 2) approaching PR/businesses for reviews and giveaway opportunities, and 3) doing your own PR to get publicity for your blog in the media. This blogger discusses each of these tasks and shares some bottom-line reminders: you must have news, you can invent news and you can attach yourself to existing news. (Three Li’l Princesses)

Google+ Used for Reporting Breaking News: If you’ve been wondering if Google+ matters for reporting breaking news, look no further than this anecdote from The Trentonian, a newspaper based in New Jersey. While covering an apartment shooting, the paper posted a link to the story on Google+. A reader saw the link, responded and said she thought the victim was her cousin. The identity of the victim was eventually confirmed after frequent correspondence with the reader. This serves as a reminder that newspapers should use all available tools, not just some of them. (Mediabistro’s 10,000 Words)

Twenty-One New-Media Innovators: While journalism remains in a “state of chaotic flux,” with pundits continuing the war between old and new media, there are brave innovators who have thrown themselves into the gap and created exciting and interesting tools. “We call them innovators, but really they’re just finding the best ways to pursue their interests, while the rest of us get to benefit from their dedication — whether it’s news updates at the speed of light, precision-guided viral stories, or a return to ‘slow’ reading.” Here’s a list of 21 of these new-media innovators, which includes the likes of Andy Carvin of NPR, Ky Harlin of Buzzfeed and Heather Murphy of Slate. (

What’s the Difference Between News of the World and WikiLeaks?: The phone-hacking scandal that took down News of the World is basically mirrors last year’s fallout over the sensitive information released by WikiLeaks. There are many similarities between the two incidents and the bottom line is that both are terrible examples of journalistic malpractice. “So why is one a scandal, replete with arrests, resignations and parliamentary inquests, while the other is merely a controversy, with Mr. Assange’s name mooted in some quarters for a Nobel Peace Prize?” (

Social PR: What’s in, out and Trending: Here’s a look at “social PR fashion trends for fall.” Gone are the days of Facebook blue — here are the days of Google+ and its array of colors.  Niche Twitter chats are in, fighting over who owns social media is out and Triberr is trending. This post covers what else is in, out and trending. “The social PR fashion forecast: Add bright accessories to your look, (think Google+). Be smart and keep the balance. Too many social media colors in one look is proactive, playful, and interesting, but can become brand delusional.” (Search Engine Watch)

Three Things to Do With a PR or Communications Degree: Just because you graduated with a PR or communications degree doesn’t mean you have to land a job at a PR firm. Working for an agency, working for a private company, or starting your own firm or freelancing are among the many options to choose from. This post also offers some tips for how to find your first PR job, including titles to search for, where to look and Twitter tactics to employ. (Lindsay Olson)

Nine AP Style Rules PR Pros Should Know: Mastering the art of writing, and AP style specifically, is crucial for PR interns. “We want to write in their language, and make it easy for them to use our words and content.” This post offers a rundown of nine commonly used AP style rules that PR interns (and everyone else in the industry) should know: 1) numbers, 2) time, 3) percentages, 4) ages, 5) dates, 6) dollar amounts, 7) street addresses, 8) job titles and 9) states. (Weber Shandwick Seattle)

Decline of News Outlets: Bad News for PR: Media critics who bash the growing ranks of PR professionals are missing the bigger point: “The reason why PR pros numbers are growing is because the number of journalists is decreasing.” While there have always been more PR pros than journalists, this gap has been made even more obvious because newspapers are struggling. Having fewer news outlets makes it more difficult for PR pros to get clients placement. A consequence of this trend is that PR pros are now being forced to create and publish content, which blurs the line between a news release and the actual news. Placing a client in a publication operated by the PR pro doesn’t quite have the same authority as placement by a third party. (PRBreakfastClub)

Top 10 Ways to Succeed in PR: This PR and social media professional discusses 10 ways to succeed in PR. Among them are speaking up during internal team brainstorms, being a news hound, speaking up if you’re unhappy with something, always asking to try new things and not getting comfortable at your job. (PR at Sunrise)

How to Be a Quiet Leader in the Newsroom: Introverts, fear not — you have much to offer as quiet leaders in the newsroom. This self-professed “quiet leader” talks about what he thinks introverts in the newsroom can offer, including being a good listener and observer, using credibility as a platform to speak from, and finding ways to genuinely show your enthusiasm. (Poynter)

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