Beyond PR

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release SEO
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Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in earned media
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In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media.

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For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately.

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  • Tagged in cision communications cloud
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We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.

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  • Tagged in public relations
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In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?

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  • Tagged in communications, public relations
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How do insights on social journalism highlight a new opportunity for communicators and PR professionals?

Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in earned media
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Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

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  • Tagged in Media Relations, Social Media
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Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release distribution
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Behind the scenes, we are treating your piece of content with the utmost attention and care. We really want to see your release succeed when it leaves our desk, with the hopes of making this a long-term (dare I say … exclusive?) relationship.

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  • Tagged in Social Media
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Recently, Cision published the 2017 Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research.

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Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

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  • Tagged in PR measurement, public relations
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In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.

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As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. For me, however, I knew that I wanted to do more with my summer.

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  • Tagged in Cision
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While technology continues changing every industry I can think of, communications and public relations professionals hold tight to the more poetic side of storytelling. What I want to do is explore the industry’s aversion to change and argue that technology has always changed the art of storytelling without abandoning the art itself.

  • Posted in Agency, Public Relations
  • Tagged in Content Marketing, Social Media
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It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.

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  • Tagged in Video Marketing, Video
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Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Cision, brand
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VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, blog, press release distribution
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Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.

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This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and business has never been fiercer…ever. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing […]

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There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. […]

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