Beyond PR

  • Posted in Agency, Marketing
  • Tagged in cision communications cloud
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We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in earned media
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Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Cision
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While technology continues changing every industry I can think of, communications and public relations professionals hold tight to the more poetic side of storytelling. What I want to do is explore the industry’s aversion to change and argue that technology has always changed the art of storytelling without abandoning the art itself.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, Video
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Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Cision, brand
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VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, blog, press release distribution
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Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.

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This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and business has never been fiercer…ever. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing […]

  • Posted in Marketing
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If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s. In other words, most people reading this have already been distracted. And we likely have smartphones to […]

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  • Tagged in press release distribution
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A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Event Marketing
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Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.

  • Posted in Marketing, Public Relations, Tracking & Measurement
  • Tagged in insights
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Neal Schaffer provides insights on how to generate leads from social conversations.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in analytics, Measurement, earned media, press release
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How to understand and make press release analytics work for you.

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  • Tagged in web strategy
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Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Social Media, web strategy, blog
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Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

  • Posted in Agency, Marketing, Public Relations
  • Tagged in cision communications cloud, public relations
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“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Media Relations, public relations
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When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

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  • Tagged in insights, monitoring
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Airline brand executives are moving toward a better customer experience. Here’s how you can do the same.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Social Media, public relations
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Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multimedia, Social Media, video production
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Are you on Facebook Live? In order to increase earned media opportunities here’s how to make your video content shine.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in earned media, insights, cision communications cloud
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The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

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