Beyond PR

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release distribution
  • Leave a Comment

Behind the scenes, we are treating your piece of content with the utmost attention and care. We really want to see your release succeed when it leaves our desk, with the hopes of making this a long-term (dare I say … exclusive?) relationship.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Leave a Comment

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Cision, brand
  • Leave a Comment

VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, blog, press release distribution
  • Leave a Comment

Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Social Media, public relations
  • Leave a Comment

Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, infographic, Video
  • Leave a Comment

Infographic: when pr pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

  • Posted in Press Release Quick Tips
  • Tagged in earned media, press release, Media Relations, distribution
  • Leave a Comment

The AP is working to debunk misinformation on Facebook. Here’s how they fight fake news.

  • Posted in Press Release Quick Tips, Public Relations
  • Tagged in product marketing, Press Release Tips, blog
  • Leave a Comment

Why no one cares about your products’ features and how to fix it.

  • Posted in Agency, Press Release Quick Tips
  • Tagged in Investor Relations, press release, earnings, Press Release Tips
  • Leave a Comment

Corporate communications professionals can learn from past earnings release pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earnings, Press Release Tips, earnings tips, corporate communications
  • Leave a Comment

Every quarter, the earnings release raises the stakes for corporate communications professionals. Here’s how to plot your course.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in targeting, media targeting, influencer targeting
  • Leave a Comment

The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, multimedia, Media Relations, news release, public relations
  • Leave a Comment

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations, Tracking & Measurement
  • Tagged in PR measurement, PR, PR trends, PR strategy, public relations
  • Leave a Comment

The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Marketing Strategy, media targeting, Media Relations, PR strategy
  • Leave a Comment

How to pitch the always-on-the-move travel journalists? Follow these six tips.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in earned media, Press Release Tips, Media Relations, Data Storytelling, public relations, audience research
  • Leave a Comment

At Cision/PR Newswire, trust is the foundation of our business. We would have no service to provide if not for trust. Our customers trust us to distribute their content and journalists trust us to have verified customers’ content.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Press Release Tips, PR trends, PR strategy, public relations
  • Leave a Comment

  There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in multimedia, lead generation, news releases, brand awareness
  • Leave a Comment

Learn how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Holiday Content, Content We Love
  • Leave a Comment

The holiday season is a great time to focus and surround your content around the occasion. Check out this edition of Content We Love to see how Unilever executed a holiday social campaign that’s timely and impactful.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content Marketing, SEO
  • Leave a Comment

In September, Google unleashed a long-expected update to its existing Penguin algorithm. Now that the dust has finally settled on this latest installment, here is what content marketers need to know about the SEO impact of Penguin 4.0.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in election content, Content We Love
  • Leave a Comment

Election content can be shared before, during and following November 8 and incorporating keywords is a smart tactic to use. See how the APA scored high numbers with their use of trending topics and current events.

    Loading...