Beyond PR

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Sending a press release isn’t just a one-and-done business. Brands need audiences to find their news wherever they are.

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Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

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Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release SEO
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Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

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Behind the scenes, we are treating your piece of content with the utmost attention and care. We really want to see your release succeed when it leaves our desk, with the hopes of making this a long-term (dare I say … exclusive?) relationship.

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Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Cision, brand
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VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
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Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Social Media, public relations
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Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, infographic, Video
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Infographic: when pr pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

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  • Tagged in earned media, press release, Media Relations, distribution
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The AP is working to debunk misinformation on Facebook. Here’s how they fight fake news.

  • Posted in Press Release Quick Tips, Public Relations
  • Tagged in product marketing, Press Release Tips, blog
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Why no one cares about your products’ features and how to fix it.

  • Posted in Agency, Press Release Quick Tips
  • Tagged in Investor Relations, press release, earnings, Press Release Tips
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Corporate communications professionals can learn from past earnings release pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter.

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  • Tagged in earnings, Press Release Tips, earnings tips, corporate communications
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Every quarter, the earnings release raises the stakes for corporate communications professionals. Here’s how to plot your course.

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  • Tagged in targeting, media targeting, influencer targeting
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The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, multimedia, Media Relations, news release, public relations
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Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations, Tracking & Measurement
  • Tagged in PR measurement, PR, PR trends, PR strategy, public relations
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The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Marketing Strategy, media targeting, Media Relations, PR strategy
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How to pitch the always-on-the-move travel journalists? Follow these six tips.

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  • Tagged in earned media, Press Release Tips, Media Relations, Data Storytelling, public relations, audience research
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At Cision/PR Newswire, trust is the foundation of our business. We would have no service to provide if not for trust. Our customers trust us to distribute their content and journalists trust us to have verified customers’ content.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Press Release Tips, PR trends, PR strategy, public relations
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  There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media […]

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