Beyond PR

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in earned media
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In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media.

  • Posted in Marketing, Public Relations, Tracking & Measurement
  • Tagged in insights
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Neal Schaffer provides insights on how to generate leads from social conversations.

  • Posted in Agency, Tracking & Measurement
  • Tagged in Measurement, insights
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Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in earned media, insights, cision communications cloud
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The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations, Tracking & Measurement
  • Tagged in PR measurement, PR, PR trends, PR strategy, public relations
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The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, sentiment, Content Marketing, insights, brand, public relations
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Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

  • Posted in Public Relations, Tracking & Measurement
  • Tagged in PR measurement, PR metrics
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The Public Relations Society of America outlines five broad categories to watch and measure in order to assess online PR effectiveness. Are you examining all five? This infographic from our friends at the George Washington University Graduate School of Public Relations Online details considerations and benefits every PR pro should keep in mind for 2017.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Social Media
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Are you hitting home runs with your marketing strategy? Discover what baseball can teach you about social persona audits and how they can help you communicate with your audience more effectively.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in content distribution, News Distribution, Media Monitoring, press release distribution
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Before you hit send on your next press release distribution, listen to your audience and understand their needs. Keep reading for the five ways media monitoring software and content distribution go hand in hand.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in PR measurement, webinar
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Ready to take the guesswork out of measurement? In our new on-demand webinar, Cision, TD Bank and Newmonth Mining discuss how a new metrics framework from AMEC will help you understand and prove your communications’ impact.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Content Marketing, content measurement, Content Strategy
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More content no longer equals more success. That’s because your audience cares more about quality than quantity, and the marketing industry has redefined what PR and content success is. Here’s how to keep up.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Marketing Strategy, PR measurement, Branding
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Measurement is key to ensuring your brand stays relevant to customers now and in the future. These basics explore how to quantify and optimize your brand building efforts.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, PR measurement
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Does PR have a perception problem when it comes to proving true revenue value to the business? Here are three ways to close the gap between PR and marketing reporting.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, PR measurement
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PR professionals have traditionally used ad value as a quick and easy way to demonstrate the success of their earned media campaigns. While this may once have held weight, today’s agencies and brands must shift focus to impact.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, Measurement, multi-channel marketing, Demand Generation
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PR and marketing pros are called on to measure the precise impact of their efforts and optimize content creation and distribution. Learn how to continuously improve your multichannel marketing with the Plan, Do, Check, Act approach.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Media Relations, Brand Monitoring, Media Monitoring
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Members of the C-suite want to know whether the money, time and energy that went into a campaign changed consumer behavior and generated profit. Because of this, you can’t take the quantity of your media pickup at face value.

  • Posted in Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, Content Marketing, audience research
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Technology has accelerated the pace of how buyers interact with marketing and products. When tomorrow’s marketers look back at digital disruption’s impact, its greatest influence may very well be the birth of the hyperadoptive buyer.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in crisis communications, Brand Monitoring, Media Monitoring, social media monitoring
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Miss out on a media mention and your brand reputation will suffer a damaging blow. Learn why it’s important to invest in tools that stay on top of conversations across social media, news and review sites, television, radio, and more.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in PR measurement
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To prove your PR and marketing campaigns’ ROI, you need to report on meaningful metrics that relate directly to business goals. Follow these four steps to show the worth of your next campaign.

  • Posted in Agency, Press Release Quick Tips, Public Relations, Tracking & Measurement
  • Tagged in PR measurement, Press Release Tips, press release distribution
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Discover what journalists and customers consider newsworthy by tapping into your press release reporting. Learn how to decipher previous press releases’ data to deliver and distribute better content.

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