Beyond PR

Aug 16, 2013

Content We Love: A Sense of Place


“Content We Love” is a weekly feature written by a team of our content specialists. We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering content optimization advice. In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

When I think of New York City I envision a jumble of people, lights, cabs & buildings. The energy is high and culture and ideas abound. Anything could happen.

Full disclosure: I have never visited The Big Apple. Shocking, I know, but it’s high on my list; even higher after viewing’s “New York Moment” video series. I found myself mentally mapping out when I can explore this new location.

While my general view of NYC may consist of clichés, the first five videos of the series include all of the components I mentioned mixed with an overwhelming sense of pride. These individuals love the place they call home, each for their own reasons. As someone who is fiercely proud of where I’m from, I respect the message.

Their connections to their surroundings are rooted in their experiences of music, drawing, photography, and sports, and they allow us a brief peak into their slice of the city. We’re suddenly catapulted into the backseat of Mr. Bradford’s cab, watching him simultaneously steer and photograph. Next we’re standing on the sidewalk, our ears filled with the din of Tony Pots-n-Pans’ rhythm. While the Bacon Brothers express their adoration, Mr. Heney recounts baseball legends, and Mr. Colombo encourages us to take another look at the structures rising high.

Once you’ve shared in these experiences the tendency is to share your own, and wants you to do just that. What better way to instantly broadcast it than social media? In an effort to monitor the conversations, life-long New Yorkers, recent transplants and tourists are encouraged to use the hashtags #MyNYMoment & #WeLoveThisCity. I don’t have anything to contribute just yet, but hopefully it won’t be long before I join in on the conversation.

Thank you,, for putting us in a New York state of mind.

Author Alyse Lamparyk is a Customer Content Specialist for PR Newswire. Follow her adventures on or on twitter @alyselamp.

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