Beyond PR

Feb 15, 2013

Content We Love: Liquid-Plumr’s Romantic Infographics

ContentWeLove“Content We Love” is a weekly feature written by a team of our content specialists. We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice. In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

Visualize Romance.

Sometimes chocolates. Sometimes flowers.
Sometimes dinner or laughter for hours.
But all that she wants… is a clean house?

Liquid-Plumr’s recent survey, Not The Turn-Off You’d Expect, Doing Household Chores Actually Turns-Up The Romance uncovered the dirt on what women really want and showcased the results in not one, but TWO infographics!

LIQUID-PLUMR UNCLOG INFO 2An infographic goes beyond the traditional image by way of providing text and information in an exciting way. It boosts the appeal of your message instantly.

*Infographics on a press release are like finding a pot of gold beneath a rainbow. Our visual world has readers accustomed to images, color, motion, and brilliant displays. There is no reason your press release should be the exception!

Providing visual elements to your press release also allow the readers to take a further step utilizing social media. Instantly, readers can pin the infographics (to Pinterest). This automatically back-links directly to the press release on the social-sharing site. (This means when someone clicks on the image, they’ll be re-directed to the original site it came from… your release.)

New Survey from Liquid-Plumr(R) Reveals Women Unclog Their Minds While Clearing Drains (PRNewsFoto/Liquid-Plumr)

New Survey from Liquid-Plumr(R) Reveals Women Unclog Their Minds While Clearing Drains (PRNewsFoto/Liquid-Plumr)

Showcasing your content in a visually dynamic way and utilizing social forums and platforms ensures your story reaches a broader audience. In short, tell your story to the world in every way possible!

Is your brand on social channels? Are you sharing the content broadly? Using your storytelling powers on every platform?

Who knew household chores could be this exciting?!

A big thank you to Liquid-Plumr for wooing us with these incredible infographics.

Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on or on twitter

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