Beyond PR

Jun 09, 2013

Content We Love: Outstanding by Standing Out

ContentWeLove“Content We Love” is a weekly feature written by a team of our content specialists. We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering content optimization advice. In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

In a sea of press releases, it can be daunting to make a story stand out in the crowd.

To my delight, the VARIDESK release was standing out while standing up thanks to the image and bullet-points in the release.

The VARIDESK Single is now available at  (PRNewsFoto/VARIDESK)

The VARIDESK Single is now available at (PRNewsFoto/VARIDESK)

Art schools everywhere teach the importance of negative space. The empty space surrounding art naturally draws the eye to what is important. This very reason is why…

  • Adding bullets in your press releases delivers results.
  • A bullet is a punchline, a statement, a priority…
  • Which automatically attracts attention!

Press releases are full of stories, which inadvertently require words. These works are formulated into sentences and paragraphs and create blocks of text. However, it is human nature is skip over text until something interesting comes into view (AKA: “skimming”).

The release highlights the fundamental reasons for the new product by using bullets.

New products are a great reason to put out a press release but they are an even bigger reason to include a photo! In our visual world, we require images to pique and hold interest. Whether this is a new computer chip, a new CEO, or new stand-up desk, the target audience is looking to look.

Our research has found that including images increase a release’s visibility which means the eye-catching image on your release is literally catching more eyes.

Releases share the story and shouldn’t be lost in the shuffle so be sure to make the release stand out (and up!) by adding bullets and visual elements to your release.

A big thanks to VARIDESK for the outstanding release!

Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on or on twitter

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