Beyond PR

Dec 10, 2010

How to Write a “Top Trends for 2011” Press Release

The following blog post originally appeared on ProfNet Connect, and was penned by Dan Janal of PR Leads Plus , a provider of publicity services for entrepreneurs and small businesses. We promoted it to our main blog because we believe it provides great information that should be shared with our community.  The author’s views are entirely his and may not reflect the views of  PR Newswire Association, LLC.

Dan Janal, founder of PR LEADS PLUS

Now’s the perfect time to write a press release announcing your predictions for the coming year. Your readers and your prospects like to see what thought leaders like you think will happen in the coming year.

Here are 10 tips to write a “Top Trends to Look for in 2011” press release.

1.     List 10 trends or thoughts or ideas that you think are likely to happen.

2.     Explain why each is important.

3.     Offer a short story or anecdote that illustrates that point, if you can. You don’t need to do this for each tip, but it is a good way for people to follow your train of thought.

4.     Add a bit of humor. One humorous prediction is always relished. In fact, if you have a cool wit, the entire press release could be done with tongue in cheek. People love to pass around funny material, so this press release could go viral.

5.     Show why you are the expert to write this piece. Refer to your consulting, coaching or books. That way you subtly market your services so you can get new business.

6.     Keep the press release to 750 words or less. People don’t have a lot of time to read long pieces. We are in the midst of a period in which people have shorter and shorter attention spans. So your press releases and articles need to be shorter.

7.     Use key words in the headline and first paragraph to grab the attention of search engines. People use search engines to find companies like yours and products like yours. If you do you use the right keywords, you will have a lot more qualified prospects reading your press release and visiting your site.

8.     Put links to specific web pages into your press release. For example, you could lead people to your home page, your squeeze page, your blog or your sales page. Or all of them. Use your links wisely.

9.     If you don’t have time to write this, find someone who can. The chance for positive exposure is great.

10. Post the press release to your blog. Share the link with your followers on Linked In, Facebook and Twitter.

If you want to gain the title of thought leaders in your field, then writing a press release with your predictions for the coming year is a great place to start.

About Dan Janal:

Dan Janal is founder and president of PR LEADS PLUS Expert Resource Network, and is a well-known author and speaker on the topics of PR, marketing and Internet Marketing. PR LEADS PLUS was founded in 2001 to help small businesses,  authors, experts and speakers get the publicity they deserve at a price they could afford. More than 5,000 clients who are thought leaders have seen their quotes appear in nearly every major, influential newspaper and magazine as a result of working with Dan.  He also offers coaching and consulting for thought leaders on an individual basis and conducts teleseminars on such topics as PR, marketing and speaking at conferences and conventions.  Contact: Dan Janal of PR LEADS PLUS: or 952-380-9844.

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