Beyond PR

Feb 15, 2016

Influencer Insights: Media Moves and Intel for the Week of February 15

Influencer Insights and Media Moves Feb 15

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves.

This week’s Influencer Insights feature five of the most significant newsroom changes selected by our Audience Research team, plus an interview with Alan Carter, co-anchor of Global News Toronto, Queens Park bureau chief and host of Focus Ontario.

1. Chicago Tribune: Lauren Zumbach (@laurenzumbach) has taken the role of business reporter at @chicagotribune. She was most recently a metro reporter there. Prior to the Tribune, Zumbach worked as a freelance journalist, contributing frequently to publications such as, the Huffington Post, and Mental Floss, to name a few. Her resume also includes international experience with internships at the Jakarta Globe in Indonesia and Forbes India.

2. The Wall Street Journal: Chicago Bureau Chief Jason Dean (@jasonrdean) has been promoted to global tech editor at @WSJ. Dean served as the paper’s China news editor for almost six years and held the bureau chief position for nearly five years. Dean also spent time at Dow Jones Newswires in Beijing before joining the Journal in 2001 as a Taiwan correspondent.


3. Allure: Danielle Pergament (@dkpergament) has been named executive editor at @Allure_magazine. She’s been a contributing editor since 2000. Pergament brings a vast array of writing and editing experience to her new role, having written for several publications including GQ, Bon Appétit, Travel + Leisure, Conde Nast Traveler, New York Magazine, National Geographic.

4. Associated Press – Miami Bureau: Longtime @AP journalist Ian Mader has been named Florida news editor at the Miami bureau. Mader first joined the Associated Press in 1992 and went on to work in Maryland, New York, Germany, Alaska, and China. He held a number of positions including supervisory editor and top stories editor at AP’s Asia regional desk before becoming the China news editor in 2012. His new role will start in March.

5. Los Angeles Times: Allison Wisk (@allisonwisk) has been named state politics editor at @LATimes. Wisk comes to the Times from The Dallas Morning News where she has been working for over a decade, most recently as the deputy political editor. Prior to that, Wisk was assistant managing editor of news and the community news department head where she lead a team of reporters and editors and oversaw local news coverage.

Influencer Intel of the Week: Alan Carter wears many hats in the newsroom. The co-anchor of Global News Toronto, Queens Park bureau chief and host of Focus Ontario sat down with Beyond the Wire to discuss how he splits his day between his different roles and why brevity is so important in a PR pitch.

Media monitoring goes beyond listening for brand mentions. Download Identifying Opportunities and Issues: Keys to Monitoring Traditional and Social Media and learn how to uncover the intel needed to build relationships with the right influencers.

Nida Asheer is an audience researcher for the Southwest region.

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