Beyond PR

Nov 03, 2012

Inside PR Newswire: Account Manager Natalie Bering

Natalie Bering doesn’t remember the first picture she ever took, but she knows when she fell in love with photography.

It was her fourth grade field trip to Washington, DC. She took loads of pictures with her new disc camera and not a single shot turned out.

But that’s all it took.

“I love capturing the moment and shooting lifestyle and sports,” says Bering, account manager with PR Newswire. “These days I shoot a lot of pictures of my own kids and things they’re involved with.”

In college, Bering studied photography and graphic design at Oregon State University. Today, she keeps a photography site called Speed of Light Photography.

Bering grew up in San Diego and currently resides in the San Francisco Bay Area. She’s been with PR Newswire for more than three years, supporting clients in their communications.

Most of her clients are located in Silicon Valley.

“We give them the tools to make sure their communications are as effective as possible,” Bering said. “My passion for my job comes from two major places. One is the ability to support my clients and help them try new and different ways to get their message out there, like last week when we supplied the platform for my client Trend Micro to do a live virtual press conference. Secondly, I like the opportunity to geek out about social media, content marketing, and SEO. My Twitter feed is full of my constant scouring of blogs and conferences.”

Bering’s clients include Facebook, Palo Alto Networks, Super Micro, Marvel Semiconductor, Netgear, Autonomy, and SunPower.

Chris Melching, a close friend and executive communications coach with Center Stage Group, says Bering has a contagious spirit.

“Natalie has a passion for life, and she takes a lot of risks,” Melching said. “She’s very bold with her ideas. People want to be with her; they want to work with her. Natalie is someone who I will follow her entire life. It’s so fun to watch her career evolve. I know she’s going places.”

The two go way back to when Melching was Bering’s yearbook teacher in the 7th grade.

To this day, Bering considers Melching one of her most influential advisors and the person who really helped her sales career.

There’s no such thing as an average work day for Bering. She said her goal is to really be an extension of a client’s team.

“When they’re at a crossroads, I want them to feel like they can pick up the phone and call me,” she said.

Personally, Bering is celebrating a major milestone this year.

She hit 10 years of remission from AML, a type of Leukemia.

“I was told I may not make it to 25 and that I would never have kids,” she said. “Now I am 35 with two amazing little people.”

Bering’s daughter is 6 and her son is almost 4. She also has a 12-year-old stepdaughter. Her husband is an elementary school principal.

Christine Cube is a media relations manager for PR Newswire and freelance writer. You can follow her @cpcube.

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