Beyond PR

Sep 08, 2012

Lions, Leopards & Life Lessons from Content Marketing World

Jack Hanna & co. treated the Content Marketing World to a live appearances of several exotic and endangered animals, including this gorgeous cheetah.

What an amazing three days I’ve had in Columbus, Ohio for Content Marketing World 2012. Joe Pulizzi (@juntajoe) and his team deserve so much credit – from the seamless programming to the fantastic speakers to the entertainment and the lessons. I call them lessons because while I honed my knowledge on content marketing – where we’ve been, where we’re going and how we can do it better – I am walking away with some timeless, yet valuable, lessons from two of the keynotes.

Marcus Sheridan (@thesaleslion) reminded me to find my why. Why are we doing what we are doing? If you sit down to write content for your job and hate every minute of it or can’t seem to find the time or are not sure how it’s helping you or anyone else for that matter, then why are you doing it? Perhaps it’s because you’ve always dreamed of being recognized in your field. Or perhaps it’s to grow your business so you can spend more time with your family. That was the why for Marcus.

And Jack Hanna (@junglejackhanna) – What an amazing and authentic man. Turns out his dad raised him with two core beliefs – hard work & enthusiasm. And, boy, does he work hard.  Sometimes 18 hours a day, and he says he’s never missed a day of work.  But Jack found his why when he was just 11 years old – enthusiasm. He absolutely loves what he does.

We all want to be good at what we do. Heck, some of us want to be the best. And, Marcus and Jack reminded me that working hard, loving what you do and knowing why you do it are the keys to getting there. So, I’m looking forward to the plane ride back to Chicago where I can meditate a bit on my why. What an unexpected, but wonderful, takeaway.

@StaceyLawson is an account manager for PR Newswire.

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