Beyond PR

May 03, 2011

Making Messages Stick

I’ve been spending a lot of time lately thinking about the messages produced to support PR campaigns, and what can be done to make them work harder for us.  Along the way, I’ve looked into the changes in how content is consumed, how people process and retain information and what the underlying economics of the news business mean for PR pros.  I’ve synthesized some thoughts around making messages “stick” with audiences in a little video today.

And I’ve organized these thoughts under the Visual PR tag here on this blog.   I’m curious to know what tactics you think work best in creating lasting traction with audiences – please share!

Author Sarah Skerik is PR Newswire’s vice president of social media.

1 Comments on Blog Post Title

Barbara Benham 14:35 EDT on May 3, 2011

Thank you for using the term “sticky!” I was getting nervous that it was falling out of favor. Absolutely, a great campaign is built on sticky! This was a very useful video. @StickyClicky.

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