Beyond PR

May 06, 2011

Media Moves & News for May

PR Newswire’s media research team continually update the media database that powers our MEDIAtlas service, and our popular Microlists, which let you target niche audiences on the fly.  Here’s a summary of recent media and blogger updates.

The Wall Street Journal has yet another edition to add to its roster. The Professional Edition now has a sibling, which is geared toward CFOs. It is called CFO Journal and focuses on corporate finance. It includes customized tools, a targeted news feed, technical analyses and topical digests. The subjects covered include regulatory matters, taxation, accounting and the financial markets. Heading up the CFO Journal is Ronald Fink. Fink ( is no stranger to this topic as he was formerly with CFO Magazine. Assisting Fink are Deputy Editor Matthew Quinn ( and Senior Editor Emily Chasan. Chasan ( was previously with Thomson Reuters.

In a surprise move, Editorial Director Michael Wolff ( has folded both Mediaweek and Brandweek into Adweek, forming one magazine. Unfortunately with the merger some positions will be cut. Along with the “new” magazine, Adweek has launched a new website. Recent additions to the magazine include Reporter Erin Griffith ( and News Editor Brian Braiker (

The Fix ( is a new web news site that covers anything involved with substance abuse. It features stories on addiction and recovery and includes profiles of rehabilitation centers. It even features celebrity addictions in the news too. They’re on Twitter (!/@_thefix) and Facebook ( Maer Roshan ( is the Editor-in-Chief.

Comcast SportsNet Bay Area will begin providing Sports coverage for NBC affiliate KNTV-TV. Comcast recently purchased NBC and this could be the first of many between the two. This move could be something to watch because the other Comcast SportsNets around the country may work out the same arrangements with their local NBC affiliates.

Katie Couric has announced that she will be departing from CBS Evening News upon the completion of her contract in June. Couric exclusively announced her plans in People Magazine. She will likely be replaced by 60 Minutes Correspondent Scott Pelley, who has been with the network for 21 years. Couric has anchored the CBS Evening News for five years.

Another talkshow host is expected to be stepping down from her position. After speculation, it appears that Meredith Vieira will be leaving The Today Show in June. She is most likely to be replaced by Ann Curry.

Conservative Talk Show Host Glenn Beck is leaving his show on the Fox News Channel. Beck, his production company (Mercury Radio Arts) and Fox News will create new projects for the network.  His announcement comes after ratings for the Glenn Beck Show have been on a decline. He is expected to leave his Host position later this year.

Congratulations to Frank Main, Mark Konkol and John J. Kim, winners of the Chicago Sun-Times’ first Pulitzer Prize since 1989. They were honored in the local reporting category. Film Critic Roger Ebert, Reporter for WTTW-TV,  Elizabeth Brackett and former Chicago Tribune Correspondent Richard C. Longworth will be honored as winners of the Lifetime Achievement Award at the Peter Lisagor Awards dinner.

The Milwaukee Journal Sentinel won its third Pulitzer Prize in the last four years. Congratulations to Mark Johnson, Kathleen Gallagher, Gary Porter, Lou Saldivar and Alison Sherwood, honored in the explanatory reporting category.

Time Out Chicago launched a content partnership with Fox-owned WFLD-TV. The magazine will provide a link to WFLD-TV’s “daily deal” on sending those who click on it to for discounts touted by Sondra Solarte on Tuesday and Thursday editions of “Good Day Chicago.” As part of the partnership a Time Out contributor will appear on Friday editions of “Good Day Chicago” for a segment attached to the magazine’s “Things to Do” section, which provides weekend events and activities.

CNN Cable News Network announces they will lose their Entertainment Correspondent Brooke Anderson upon her decision to board The Insider as a co-anchor early in May. Anderson has been with CNN since July 2000 and has served as Entertainment Correspondent and host of Showbiz Tonight.

As Daytona Beach News celebrates its one-year anniversary of the newspaper under the new co-ownership of Publisher Michael Redding, Redding welcomes the celebration with a bit of a questionable and slightly too some, unethical idea: have his 400 remaining employees which includes editors and reporters to sell subscriptions and ads for the paper. The idea was presented by Redding’s as an incentive and not as a requirement. Those that sell a three-month subscription to the paper would get a $25 bonus or $50 for a six month subscription. Anyone that sells over $100 of advertising would get $50. Newsroom staffers have not received raises in four years and no raises were offered this year. “I think the new direction is the same direction as the old direction,” a staffer stated, “except there’s new people in charge. New people think they’re reinventing the wheel, except they’re not.”

The Los Angeles Times won a public service Pulitzer Prize for articles exposing politicians in the small working-class town of Bell, California. Some of Bell’s top officials were paying themselves six-figure salaries by increasing property taxes, amongst other fees. You can read the story here:,0,795326.htmlstory?track=la-hp-market-awards-pulitzer-winners-20110418-sl

“Winging It! Buffalo Style” is the name of a new show on the CW-affiliate WNLO-TV in….where else? Buffalo! The morning show is hosted by Victoria Hong (, Allie Hartwick ( ) and Joe Arena ( with Melissa Holmes ( reporting news. The show airs at 8:00 a.m. weekdays and covers such subjects as health and fitness, food, parenting, beauty and fashion. The show may air on sister station WIVB-TV in the future.

KABC-TV is one of the first TV stations to begin using the social blogging platform, Tumblr, by launching an official Tumblr page,

The San Diego Union-Tribune has acquired the lifestyle website The acquisition is part of the Union-Tribune’s strategy to broaden its online audience.

Check out more media updates by region here:

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