Beyond PR

Nov 08, 2012

Media Moves and News for November

Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department.

Newsweek ( it will cease printing with its last issue on Dec. 31st. Newsweek will be an online publication only in 2013. Newsweek estimates that its been losing $40 million annually on the print edition. Layoffs are expected in the transition. The new online product will be called “Newsweek Global”. Some Newsweek articles will continue to be available on The Daily Beast ( free website run by the same company. Newsweek began in 1933 and competed and battled with Time magazine to provide readers with the top weekly news stories in the newsweekly magazine business. The magazine peaked in 1991 with 3.3 million readers and was down to 1.5 million at the midway point this year. The lack of advertising dollars for a national weekly losing readers played a part in the demise as well.

It’s stormy weather for employees of The Weather Channel ( lately as approximately seven percent were laid off last month. The Atlanta-based company, which recently celebrated its 30th anniversary, had to lay off employees as part of a restructuring. The restructuring affected about 75-80 people. The last such layoff was in 2008 after NBCUniversal acquired a controlling share of the company. Meteorologists Jeff Morrow and Adam Berg were among those out.

The Seattle Times ( reported on its own employees protest against the company, following the company’s controversial decision to purchase a full-page ad supporting the Republican gubernatorial candidate Rob McKenna. More than 100 Seattle Times news staffers – including reporters, photographers, columnists, artists, editors and online news producers – signed a letter protesting the Times Co’s decision to sponsor newspaper ads supporting Republican gubernatorial candidate McKenna and a statewide referendum for legalized gay marriage. The employees cited threats to the paper’s credibility and neutrality as reasons for the protest.

Anderson Live (, Anderson Cooper’s daytime talk show, will not return for a third season. The program will run until Summer of 2013 completing its second season. You can still see Anderson Cooper on his CNN program “Anderson Cooper 360” (

After Newsweek announced its move to digital earlier this month, popular Senior Correspondent Peter J. Boyer makes a major move. The former New Yorker and Vanity Fair Staff Writer has been named the new Editor-at-Large of Fox News. The new hire was named by Fox News CEO Roger Ailes in a statement to his staff, describing Boyer as a “talented and insightful journalist.”

Former “CBS This Morning” Co-host Erica Hill has joined NBC’s “Weekend Today” as its new Co-host. Hill will host on Saturdays and Sundays beside Lester Holt. In addition to her new Co-hosting duties she will be a national correspondent for NBC News reporting on “Today” and “NBC Nightly News”.

Comedian Adam Carolla has joined Fox News Channel ( as a Contributor mainly on “The O’Reilly Factor” program ( Carolla is set to appear each Monday on the show to comment on political and social issues. In addition to appearing on “The O’Reilly Factor” he will make appearances on other Fox News Shows. You can also see Carolla on his daily podcast show “The Adam Carolla Show” (

As countless publications continue to take major hits due to the economic recession Condé Nast Corporation ( announces several cutbacks. Eight editorial staffers and three business staffers were laid off at Self Magazine as part of Condé Nast’s 2013 budget cuts. According to New York Post, reports state that each title under the major publishing house must cutback by an estimated 5%. Although the cutbacks are said to continue within the coming months, large brands such as Vanity Fair and The New Yorker may escape staff reductions this time around. However, other powerful names were not so lucky, such as Susan Portnoy (Vice President Media Relations for Digital and Corporate Communications), most commonly known for her involvement in New York’s annual Fashion’s Night Out.

LANG ( which include the Los Angeles Daily News, the Torrance Daily Breeze and seven other papers has taken the obvious next step into becoming a regional news operation with an emphasis more on digital and less on geographical. Carolina Garcia will take over as Managing Editor of digital news for all LANG papers.

The Chicago Sun-Times ( has announced the hiring of Actress and Author Jenny McCarthy as Columnist. Ask Jenny will appear in the newspaper’s Splash section, and her blog will run Monday through Friday at The column will focus on and answer questions about love, sex, parenting, friendship, fitness and duties of a single mother.

Wired ( is bringing advertisers and the blogging community together by running ad-sponsored blogs.

The Los Angeles Times ( circulation figures are showing an increase due to paid digital subscriptions:

Meteorologists Dick Albert of WCVB-TV ( in Needham, MA and Steve Cascione of WLNE-TV ( in Providence, RI are teaming up to create a weather-focused online forum called SkyWatchers ( which is set to launch by the end of this year. SkyWatchers will be a platform for weather lovers to connect with and share information about all things weather. They are tweeting:

The Press of Atlantic City ( powered on through Hurricane Sandy and printed 24-page editions on Tuesday Oct. 30 &  Wednesday Oct.31st.


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