Beyond PR

Nov 03, 2011

November Media Moves and News

PR Newswire’s Audience Research Group continually updates the media database that powers our MEDIAtlas service, and our popular Microlists, which let you target niche audiences on the fly.  Here’s a summary of recent media and blogger updates.  Updates by region can be found here:

The St. Petersburg Times ( announced it is changing its name to the Tampa Bay Times on January 1st. The idea behind the name change is to be more regionalized. This is on the heels of a recent announcement of a five percent pay cut and possible layoffs that has shaken up the newsroom at the Times. The decision to go forth with reducing costs and cutting job positions in the newsroom was made after CEO Paul Tash stated that further cuts were necessary to keep up with the downturn of the economy while allowing the production of the publication to survive. No names have been confirmed as of yet.

The Baltimore Sun ( has added a paywall. Online readers will get 15 pages free per month, but then will be asked to subscribe to read more content. It’s $2.49 for a week of Sun viewing. And the Sun is also going to begin sharing Sports news from the region with The Washington Post. Both papers will be covering the Maryland sports scene together and sharing their finds with each other.

The Washington Post is beefing up its local education coverage with two new Education blogs Maryland Schools Insider ( and Virginia Schools Insider ( Emma Brown ( and Kevin Sieff ( cover the Virginia School beat and Robert Samuels ( and Michael Alison Chandler ( cover the Maryland beat.

Hanley Wood (, the building and construction publisher based in Washington, DC, folded two titles Big Builder and Building Products due to the downturn in the construction industry.

Another CNN Anchor has launched her own show. First Anderson Cooper and now Erin Burnett. Called “Erin Burnett OutFront,” the show airs at 7:00 p.m. and 11:00 p.m. weekdays. Burnett can be congratulated at Producing the show are Andrew Haag ( and Mark Joyella. Joyella ( is a Digital Producer. Scheduling the program’s guests is Brittany Kaplan. If you want to appear on the show, contact her at You can follow “Erin Burnett OutFront” on Twitter at

Normally a publication goes from print to online. Not this time. ( has long been a popular website. Now it’s also in print. Launching just after fashion week, the magazine is edited by Dirk Standen. He can be emailed at The first issue costs $4.99. Follow the new magazine on Twitter at

What started out as one magazine is now two. Luxury publication New York Smash ( was so popular that company now produces Hamptons Smash. The magazines focus on Long Island and Manhattan. They are published eight times per year. Chelsea Kate Isaacs is the Editor for both publications. She can be emailed at The Publisher is Roman Khutoryansky. His email is

Meredith Corp. has added Every Day With Rachael Ray ( to its already impressive array of magazines. Purchased from Reader’s Digest, the magazine is currently searching for an Editor to lead the magazine. For now, Family Circle Editor-in-Chief Linda Fears will be in charge. She can be contacted at

After nearly a quarter of a century it looked like The Scientist ( magazine was on the verge of extinction. Then LabX Media saved the day and purchased it. No word yet on whether the existing staff will remain. The Scientist’s focus is on the business and advancement of science.

Editorial Director Michael Wolff is stepping down from his position at Adweek.  Replacing him is Executive Editor Jim Cooper, who will oversee editorial operations at Adweek and

“The Five” news program has secured a permanent spot on Fox network’s line-up. ‘The Five’ consists of five rotating co-hosts including Dana Perino, Bob Beckel, Eric Bolling, Juan Williams, Kimberly Guilfoyle, Greg Gutfeld and Andrea Tantaros. ‘The Five’ is a replacement for the Glenn Beck Show at 5:00 p.m., which went off air summer 2011.

Chicago Public Media station WTTW-TV ( is set to air programming from Al Jazeera English. News coverage from Al Jazeera English will be on the air for 30 minutes at 6:30 a.m. and 11:00 p.m. daily newscasts on WTTW Prime and from 5:30 to 6:30 a.m. Saturdays.

Comedian Bob Newhart, an Oak Park native will be inducted in the Illinois Broadcasters Association Hall of Fame. Newhart joins such inductees as Orson Welles, Paul Harvey, Mike Wallace, Siskel & Ebert, and most recently Oprah Winfrey.

Chicago ABC station, WLS-TV ( will expand its 10:00 p.m. weekend newscast coverage on the weekends. The late newscast anchored by Ravi Baichwal and Karen Jordan will increase to one hour. The remaining late-night weekend lineup will shift by 30 minutes.

WBIN-TV (, formerly WZMY-TV, launched a weeknight newscast, “News Now at 10.” The nightly half-hour show is hosted by Amanda Decker and Meteorologist Kyle Dennis.

Motorcycle magazine Cycle World ( has been sold by Hearst publishing to Bonnier Corporation. There were no staff member lay-offs at the Newport Beach, California based publication.

SPC International Magazine (is a new online publication serving the IT Industry. You can view the first issue here: Contact Executive Editor Erick Simpson via email at

A reporter for the Los Angeles Times has been accused of illegal wiretapping in a recent class action lawsuit that’s being displayed on a series of billboards around the Southland. The paper disputes the billboards accusations.

Online publication The Los Angeles Fashion Magazine launched recently with a print publication due to launch spring 2012: Contact Publisher/Founder Csaba Fikker via email at

The Orange County Register ( has succcessfully launched an Ipad tablet app featuring customized short video programs and slideshows called “The Peel.” With the success of the first app, a second app called “News Edition” has been launched featuring breaking news.

There is a new TV station in Hattiesburg, MS. WHPM-TV ( began broadcasting at low frequency in mid-October. According to the Hattiesburg American the new station’s signal will eventually cover a 40-mile radius. The new Meridian-owned station broadcasts mostly FOX primetime shows and NFL football games.

The Bay Area News Group announced that it is altering its plans and will allow the Oakland Tribune, the Contra Costa Times and most of its other East Bay newspapers to retain their own mastheads. The newspaper group, which operates 12 daily newspapers, had previously announced that it was rebranding many of its newspapers under only two mastheads.

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