Beyond PR

Oct 24, 2011

PR Newswire at PRSA 2011 – Earn It!

The PRSA International Conference is always one of the highlights of the year for the public relations industry.  It is one of the largest annual gatherings of public relations professionals and students who are getting ready to join the industry.

We here at PR Newswire look forward to attending this conference, exhibiting, and presenting at this conference every year.   However, just attending and exhibiting might get boring year after year – but not when you have stellar keynote presentations from Soledad O’Brien from CNNbest-selling author Chris Brogan, and Joe Rohde – SVP and Creative Executive for Walt Disney Imagineering.

This year we decided to challenge PRSA 2011 attendees to see how creative they could be, and created the Earn It Challenge, an innovative and interactive content creation scavenger hunt.  Attendees registered for the game using their smartphone and then were given all kinds of challenges from taking photos, making videos, and creating text based content.   However, creating content was just the start to the game.  We then asked game players to come back to the PR Newswire booth to upload their content to then be distributed to the appropriate online channels:  The PR Newswire Facebook Page, YouTube Channel, Flickr, Twitter, and the PR Newswire Tumblr Blog.

The conference and game were both a big success, and we want not only want to thank everyone who played, but also to congratulate our top three winners!

Demitra Wilson from Equifax

Karren Jeske from Standard Process Inc.

Kimberly Miles from the Myrtle Beach Kimberly Miles from  Myrtle Beach Area Convention and Visitors Bureau / Chamber of Commerce.

It was a very busy week….and one that I look forward to again next year at PRSA 2012 in San Francisco.

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