Beyond PR

Dec 14, 2011

ProfNet Connect Roundup: Cyber Baiting Teachers, Employee Engagement, Acing On-Camera Interviews

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

#ConnectChat: How to Ace On-Camera Interviews
Being interviewed on camera can be an intimidating experience, even for seasoned speakers. But with some preparation and coaching, there’s no reason to shy away from these types of publicity opportunities. No one was born a pro! Grace Lavigne, editor at ProfNet, hosted this latest #ConnectChat and provides the recap.

Getting the Most from a National Campaign at the Local Level
“Managing the pull-through of a successful national brand campaign at the local level is always challenging for a sales force. Consider how much time, energy, and financial resources are contributed to the market research and development of ATU’s (Attitudes, Trial, and Usage figures) for any particular brand – let alone the money spent on Madison Avenue sales swag and potential direct-to-consumer ads running in the evening news and Sunday papers.” Brian Irwin, director of sales and strategy at Trinity Pharma Solutions shares his ideas for us.

Cyber Baiting Teachers
“Over the past couple of days, there has been much chatter from ed tech bloggers about the newest Norton report about cyber baiting.  Cyber baiting is when students instigate or taunt their teachers, capture the teacher ‘losing it’ with the class, (usually on a smartphone) and post the teacher’s outburst to the Web.” Jennifer Cronk, director at Transparently Teaching provides some suggestions on how teachers can avoid falling into a trap.

Can’t Get There From Here –Employee Engagement
“‘Can’t get there from here’ is a New England statement that has to be said with a very thick New England accent.  It’s used because, especially way up north, all roads do not connect.  And wouldn’t you know it. This idea applies to business too.” Liz Cosline, head coach and team enhancer at From the Front Management tells us exactly how it applies.

Sources, Verification and Credibility
Gone are the days when newspapers, magazines and broadcast outlets were the lone gatekeepers of news. Thanks to the emergence of mobile devices and the Internet, just about anyone can be distributors of news and information. But where does credibility come into play in all this? How do you determine and ensure credibility if you’re a journalist, publisher or reader? Here’s a recap by Jason Hahn, editor at ProfNet, regarding a recent Poynter webinar.

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