Beyond PR

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in nonprofit, CSR, Content Marketing, Content We Love
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Toys“R”Us and Save the Children used 4 key strategies to maximize discoverability and drive interaction around their Play With Purpose program. Consider playing with these fundamentals the next time you create content.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in CSR, Content We Love
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Today’s brands are presented with many different options for tapping into word-of-mouth marketing. In fact, one sits right around you: your colleagues. See how Delta Air Lines created 80,000 brand advocates just by saying thank you.

  • Posted in Agency, Public Relations
  • Tagged in CSR, Media Relations, Media Monitoring, Influencer Marketing
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Customers want to know the organizations they do business with share their values, leading many to embrace corporate social responsibility as a way of life. These 6 tips will help you craft a winning PR strategy for your CSR efforts.