Beyond PR

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in earned media, Press Release Tips, Media Relations, Data Storytelling, public relations, audience research
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At Cision/PR Newswire, trust is the foundation of our business. We would have no service to provide if not for trust. Our customers trust us to distribute their content and journalists trust us to have verified customers’ content.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Video Marketing, Content Marketing, Data Storytelling, Content We Love
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To shed light on the alarming issue of teen stress, WebMD partnered with award-winning journalist Soledad O’Brien to release a multichannel, multimedia content campaign. Discover the three key tactics that make this Content We Love.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Data Storytelling, Content We Love
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KAYAK data scientists and travel experts created their 2016 Summer Travel Hacker Guide by using site analytics to uncover destination trends and travel tips. Discover why it’s our latest Content We Love.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in Data Storytelling, Content We Love
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Today’s PR and marketing teams know that analytics can lead to interesting brand stories. However, data alone isn’t enough. In this edition of Content We Love, Booking.com shows us why storytelling and execution are so important.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in Data Storytelling, Holiday Content, Content We Love
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End-of-year content can be eye-catching and easy for your audience to relate to. In our final Content We Love of the year, Merriam-Webster shows how data can not just tell an interesting story, it can also surprise you.

  • Posted in Marketing, Press Release Quick Tips
  • Tagged in Data Storytelling, Holiday Content, Content We Love
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insuranceQuotes.com puts a seasonal twist on insurance industry data by warning consumers about the perils of the holidays. This Content We Love explores three takeaways that B2B and B2C brands can use in their own communications.

  • Posted in Marketing, Tracking & Measurement
  • Tagged in Marketing Strategy, Content Marketing, Data Storytelling
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The role of the Chief Marketing Officer has changed – today’s CMOs must champion growth and the customer experience. How does a marketing executive get there, though? Here are four skills CMOs need to develop if they want to succeed.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, Content Marketing, Data Storytelling, Visual Storytelling
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Information is intangible, and your audience’s attention is short. When planning out a content marketing strategy that includes data storytelling, consider these three reasons to use an animated video.