Beyond PR

  • Posted in Public Relations
  • Tagged in earned media
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As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in earned media
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In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media.

  • Posted in Public Relations
  • Tagged in earned media
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Data has made communications professionals more effective but content solely based on data can miss the mark. Learn why data and creative should go together.

  • Tagged in earned media, Writing Tips, Content Marketing, SEO
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More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

  • Posted in Agency, Marketing, Public Relations
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Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in analytics, Measurement, earned media, press release
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How to understand and make press release analytics work for you.

  • Posted in Agency, Public Relations
  • Tagged in earned media, PR, Social Media, public relations
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Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in earned media, insights, cision communications cloud
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The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, infographic, Video
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Infographic: when pr pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

  • Posted in Press Release Quick Tips
  • Tagged in earned media, press release, Media Relations, distribution
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The AP is working to debunk misinformation on Facebook. Here’s how they fight fake news.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, multimedia, Media Relations, news release, public relations
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Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, earned media, Content Marketing, Media Relations, PR trends, PR strategy, public relations
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What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in earned media, Press Release Tips, Media Relations, Data Storytelling, public relations, audience research
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At Cision/PR Newswire, trust is the foundation of our business. We would have no service to provide if not for trust. Our customers trust us to distribute their content and journalists trust us to have verified customers’ content.

  • Posted in Agency, Public Relations
  • Tagged in earned media, press releases
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To develop a great brand story with successful earned media outreach, companies must do these three things!

  • Posted in Agency, Public Relations
  • Tagged in earned media, PR, pr agency, public relations
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Much like Westworld’s eclectic mix of the wild-west past and a science-fiction future, PR agencies are faced with the daunting task of mixing traditional PR expectations with an evolving media landscape.

  • Posted in Agency, Public Relations
  • Tagged in earned media, PR, paid media, audience insights, marketing communications, PR strategy, big data, owned media, pr agency
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Thinking more broadly about the services you offer, using the right tools, partnering with the right vendors and hiring the right staff that address the pain points of your clients will ensure that your agency is positioned to better service your clients over the long-term as well as open new opportunities.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, earned media, PR strategy
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Top CMOs have realized: It’s time to put earned media back in the driver’s seat. See how Sodexo and Cision delivered business ROI by focusing on earned media first, and discover why your marketing budget should invest in earned media.

  • Posted in Agency, Public Relations
  • Tagged in earned media, public relations, webinar
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Join Cision SVP of Marketing Ken Wincko and Sodexo Vice President of Public Relations Steve Cox on Wednesday, November 16 at 2 p.m. ET for a free webinar about the shift in paid, earned and owned media.

  • Posted in Agency, Public Relations
  • Tagged in earned media, communications strategy, public relations
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It’s not a secret anymore – it’s the norm in today’s communications landscape: Success is all about mastering the media mix. Cision’s director of communications shares her journey to this moment at the dawn of the industry’s next era.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Communication Cloud, earned media, marketing technology, communications strategy
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Your audiences are connected. Isn’t it time to connect your communications? The new Cision Communication Cloud turns fragmentation into coordination, and we’re excited to play a role in powering the next era of media and communications.

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