Beyond PR

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media.

Data has made communications professionals more effective but content solely based on data can miss the mark. Learn why data and creative should go together.

More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

How to understand and make press release analytics work for you.

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

Infographic: when pr pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

The AP is working to debunk misinformation on Facebook. Here’s how they fight fake news.

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]

What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

At Cision/PR Newswire, trust is the foundation of our business. We would have no service to provide if not for trust. Our customers trust us to distribute their content and journalists trust us to have verified customers’ content.

To develop a great brand story with successful earned media outreach, companies must do these three things!

Much like Westworld’s eclectic mix of the wild-west past and a science-fiction future, PR agencies are faced with the daunting task of mixing traditional PR expectations with an evolving media landscape.

Thinking more broadly about the services you offer, using the right tools, partnering with the right vendors and hiring the right staff that address the pain points of your clients will ensure that your agency is positioned to better service your clients over the long-term as well as open new opportunities.

Top CMOs have realized: It’s time to put earned media back in the driver’s seat. See how Sodexo and Cision delivered business ROI by focusing on earned media first, and discover why your marketing budget should invest in earned media.

Join Cision SVP of Marketing Ken Wincko and Sodexo Vice President of Public Relations Steve Cox on Wednesday, November 16 at 2 p.m. ET for a free webinar about the shift in paid, earned and owned media.

It’s not a secret anymore – it’s the norm in today’s communications landscape: Success is all about mastering the media mix. Cision’s director of communications shares her journey to this moment at the dawn of the industry’s next era.

Your audiences are connected. Isn’t it time to connect your communications? The new Cision Communication Cloud turns fragmentation into coordination, and we’re excited to play a role in powering the next era of media and communications.