Beyond PR

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, multimedia, Media Relations, news release, public relations
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Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]