Beyond PR

  • Posted in Public Relations
  • Tagged in Measurement, press release measurement
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PR Newswire’s “State of Multimedia Use in PR” survey found that 56.4% of communications professionals claim to not have the reporting tools necessary to understand the success of their multimedia efforts, with many relying on ad hoc reporting to convey their results with stakeholders. Despite this perceived lack of resources, 76% of those surveyed planned […]