Beyond PR

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To stand out from the increasing noise and chaos online, each piece of content must be strategically put together in order to reach the right people at the right time.

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To produce a strong press release that gets the attention of journalists and writers, comms pros need to understand the important parts of a useful press release.

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  • Tagged in press release, news release
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Check out five ways to refresh the news release to most effectively achieve PR objectives through distribution.

  • Posted in Press Release Quick Tips, Public Relations
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Sending a press release isn’t just a one-and-done business. Brands need audiences to find their news wherever they are.

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Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

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Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release SEO
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Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release distribution
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Behind the scenes, we are treating your piece of content with the utmost attention and care. We really want to see your release succeed when it leaves our desk, with the hopes of making this a long-term (dare I say … exclusive?) relationship.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, blog, press release distribution
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Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in analytics, Measurement, earned media, press release
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How to understand and make press release analytics work for you.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, infographic, Video
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Infographic: when pr pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

  • Posted in Press Release Quick Tips
  • Tagged in earned media, press release, Media Relations, distribution
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The AP is working to debunk misinformation on Facebook. Here’s how they fight fake news.

  • Posted in Agency, Press Release Quick Tips
  • Tagged in Investor Relations, press release, earnings, Press Release Tips
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Corporate communications professionals can learn from past earnings release pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, multimedia, Media Relations, news release, public relations
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Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release distribution, press release tactics
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It’s tempting to fall into the habit of pushing out a single press release before moving on to your next project. However, there are many times when sending out multiple press releases around a topic can dramatically increase results.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in press release, press release format, Writing Tips, embargoes
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The press release of 2015 looks very different compared to what PR Newswire first distributed in 1954. However, we still see some die-hard press release practices that are less necessary in today’s digital world.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, PR strategy
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If you have ever had to write a news release with the help of a team (or several teams), you know that the process can be much more complicated than anyone usually expects. Read on for tips to help juggle projects with multiple stakeholders.

  • Posted in Press Release Quick Tips
  • Tagged in press release, earnings, IR, IR & Compliance, Content We Love
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For publicly traded companies, the end of every quarter brings with it the important and necessary earnings announcement. These filings are not only an SEC requirement, they also help a company be transparent and provide important information to current and potential investors. Because much of a company’s financial well-being is on the line with earnings releases, […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, PR, international PR, press release distribution, public relations
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You have a press release that needs to go out.  It’s an important one for your organization and you want to get everything to be just right – including the time and date of issuance.  You have been tasked with getting the news out at the same time to all important outlets. Oh, and yes, the […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, Earth Day, Social Media, Content We Love
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For more than 50 years, Lands’ End has been dedicated to the environment. This year the retailer announced a new campaign that continues their commitment to the planet. And what a better time to do it than Earth Day. “Lands’ Friendly” is the company’s newest initiative. The mission: continually strive to be a leader in […]

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