Beyond PR

  • Posted in Press Release Quick Tips, Public Relations
  • Tagged in product marketing, Press Release Tips, blog
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Why no one cares about your products’ features and how to fix it.

  • Posted in Marketing, Public Relations
  • Tagged in product marketing, Content Marketing
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Product collateral, email, advertising, and demo videos are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Here are tips on tapping into these tools effectively.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, product marketing, trade shows, Event Marketing
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Launching a product at a trade show can help you earn attention and customers for your new product. However, it does come with risks. Avoid the tension by asking these four questions before unveiling a product at your next trade show.

  • Posted in Agency, Public Relations
  • Tagged in product marketing, Holiday Content
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When it comes to your holiday PR strategy, don’t overlook the importance of product samples – a requirement of many traditional and digital media outlets. Use our checklist before shipping this season’s samples to editors.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, product marketing, Visual Storytelling
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When communicating your message across any medium, look for opportunities to reinforce your brand story. Here are three ways visual consistency can turn your brand into an icon.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, product marketing, Content Marketing
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When product and marketing teams are aligned, brands can take their product launches to the next level, inspiring customers to adopt and advocate for new products. Here are content and product managers’ tips for working together better.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, product marketing, Content Marketing, Demand Generation
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Are you mining as much as you can from the information your product, sales and marketing teams are collecting? Learn how to collaborate with teams across your company to uncover a treasure trove of actionable marketing intelligence.

  • Posted in Marketing
  • Tagged in Marketing Strategy, product marketing, Integrated Marketing, Content Marketing
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With so many channels informing your customers’ decisions, disingenuous product marketing will fall flat. Successful products come from being authentic, and authenticity comes from ingraining these 4 characteristics into your process.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in product marketing, Writing Tips, Press Release Tips, Content Marketing, Holiday Content
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The holidays offer a number of opportunities to create compelling content. Inspired by the popular carol, here are “12 Days of Content Ideas” to fill your press release and editorial calendars with holiday-themed treats for everyone.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in product marketing, Writing Tips, Press Release Tips, Holiday Content
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As holiday party season approaches, there’s one type of get-together that product marketers want to be invited to: the holiday product round-up. Learn how to write a feature release that will land you an invite.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in product marketing, Integrated Marketing, webinar
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The story of your product launch isn’t that your brand has a new product. Learn how to plan, execute and measure the marketing of your next product launch by registering for PR Newswire’s upcoming webinar on September 16.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Marketing Strategy, product marketing, Content Marketing
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Not every company sells the new,  “cool” product that makes the top of  their target customer’s “must-have” wishlist. Sometimes a particular product or solution only becomes of interest when the buyer has discovered a previously unidentified need and has already begun researching options. At this point, the buyer knows what problem they want to solve […]