Beyond PR

  • Posted in Public Relations
  • Tagged in public relations
  • Leave a Comment

In this post, we identify the PR 101 fundamentals the industry needs to remember, no matter how digital habits evolve.

  • Posted in Public Relations
  • Tagged in public relations
  • Leave a Comment

By supporting the press in all that they do, PR professionals can help ensure that the American dream and the laws that govern it stay in place permanently.

  • Posted in Public Relations
  • Tagged in public relations
  • Leave a Comment

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.

  • Posted in Public Relations
  • Tagged in public relations
  • Leave a Comment

Today is International Women’s Day. It’s an inspiring day designed to celebrate women everywhere, and especially you, women of PR and media!

  • Posted in Public Relations
  • Tagged in Content Marketing, public relations, Content Strategy
  • Leave a Comment

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. As a refresher, earned media refers to any site or blog (even social media mention) where a […]

  • Posted in Public Relations
  • Tagged in public relations
  • Leave a Comment

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.

  • Posted in Agency, Public Relations
  • Tagged in public relations
  • Leave a Comment

In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?

  • Posted in Agency, Public Relations
  • Tagged in communications, public relations
  • Leave a Comment

How do insights on social journalism highlight a new opportunity for communicators and PR professionals?

Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study.

  • Posted in Agency, Public Relations
  • Tagged in PR measurement, public relations
  • Leave a Comment

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.

  • Posted in Public Relations
  • Tagged in targeting, public relations
  • Leave a Comment

Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.

  • Posted in Agency, Public Relations
  • Tagged in earned media, PR, Social Media, public relations
  • Leave a Comment

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in cision communications cloud, public relations
  • Leave a Comment

“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Media Relations, public relations
  • Leave a Comment

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Social Media, public relations
  • Leave a Comment

Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, multimedia, Media Relations, news release, public relations
  • Leave a Comment

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations, Tracking & Measurement
  • Tagged in PR measurement, PR, PR trends, PR strategy, public relations
  • Leave a Comment

The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, earned media, Content Marketing, Media Relations, PR trends, PR strategy, public relations
  • Leave a Comment

What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, sentiment, Content Marketing, insights, brand, public relations
  • Leave a Comment

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in earned media, Press Release Tips, Media Relations, Data Storytelling, public relations, audience research
  • Leave a Comment

At Cision/PR Newswire, trust is the foundation of our business. We would have no service to provide if not for trust. Our customers trust us to distribute their content and journalists trust us to have verified customers’ content.

  • Posted in Agency, Public Relations
  • Tagged in Marketing Strategy, multi-channel marketing, Integrated Marketing, media targeting, Brand Monitoring, PR strategy, public relations, Content Strategy
  • Leave a Comment

Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

    Loading...