Beyond PR

  • Posted in Public Relations
  • Tagged in targeting, public relations
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Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in targeting, media targeting, influencer targeting
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The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.

  • Tagged in PR, targeting, media moves, media, public relations
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Below is a sampling of recent media moves and news compiled by PR Newswire’s Audience Research Department.   To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand Across the Web ABC News (New York, NY): Reena Ninan (@reenaninan) has been promoted to Co-Anchor of “World News […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, PR, targeting, Press Release Tips, influencers, Brand Monitoring, Influencer Marketing
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So much of content marketing revolves around getting your message to the right people. Sending a piece about global warming to someone who reports on fossil fuels just because you both share an interest in natural resources doesn’t cut it. And blanketing an entire industry with your work in hopes that it catches on is […]