Beyond PR

Sep 03, 2013

The Kick-Ass Guide to Cleveland for Content Marketing World Attendees


In the run-up to Content Marketing World, we asked Amanda Hicken, Cleveland superfan and PR Newswire’s Senior Manager of Strategic Content, to recommend her favorite must-see and must-eat spots near the Cleveland Convention Center for Content Marketing World attendees. This post has been updated Sept. 1, 2015.

I didn’t believe in love at first sight; then I met Cleveland. The Forest City, The Northcoast, The Rock and Roll Capital of the World.

When I moved here in 2007,  my friends asked me the same questions you may be asking yourself: “Cleveland?!? The Mistake by the Lake?” “Have you seen the Hastily Made Cleveland Tourism Video?” “Didn’t your river set itself on fire once?”

Although Cleveland has had a tough past, I love that Clevelanders don’t know the meaning of quit and always look for new ways to adapt, innovate, and succeed. Much like content marketers.

With the world’s largest content marketing conference returning to Cleveland this month, I’m here to share my and my coworkers’ picks on where to go when you’re in town for Content Marketing World.

Check out our interactive map or view the infographic below for the highlights, then keep reading to learn more about the different restaurants and attractions.


Fun Food Fact: It was in Cleveland that Ettore “Hector” Boiardi – better known as Chef Boyardee – opened his first restaurant and started bottling the spaghetti and meatballs that would soon launch an empire.


Cleveland is in the midst of a dining renaissance.  Fans of the Food Network and The Chew will want to head to Lola (downtown, East 4th Street) or Lolita (a short ride to the Tremont neighborhood) to eat at nearby restaurants of Cleveland-son-turned-foodie-celebrity Chef Michael Symon.

Other downtown dining recommendations include:

“Go Fourth” to East 4th Street for your pick of 14+ restaurants like Greenhouse Tavern (adventurous eaters should share the Roasted Pig Head with a friend), Butcher and the Brewer and Chinato.  Society Lounge is a must for cocktail lovers, where you can find well-crafted cocktails and sophisticated nostalgia. Erie Island Coffee, on the other hand, will give you that jolt of caffeine you need in the morning.

In addition to being the second largest theatre district in the U.S., Playhouse Square is a dining destination with Cowell and Hubbard, District, Bin 216 and many other restaurants lining its streets. After dinner, grab a pint at Parnell’s Pub.

Hodge’s is home to Food Network Star and Great Food Truck Race finalist Chris Hodgson, as well as 2-for-$40 Tuesdays featuring 1 starter, 2 entrees, and 1 bottle of wine for only $40.

Cleveland’s playful noodle house, Noodlecat, offers a mix-and-match menu of noodle dishes, steam buns and sakes.  (This writer is particularly fond of the J-Fried Chicken Steam Bun, College Style House Ramen, and Spicy Octopus Udon.)

Looking for an excellent sandwich? Try Cleveland Pickle in downtown Cleveland or take a short drive along St. Clair for the biggest and best corned beef at Slyman’sFlaming Ice Cube specializes in quality vegan cuisine, Blue Point Grille in fresh seafood, Urban Farmer in steak and Colossal Cupcakes in dessert (try a cupcake shake for something especially indulgent!).

2015 has also seen the revival of the Flats district with dining and entertainment options on the east and west banks of the Cuyahoga River.

If you’re short on time and need food to go, check out’s guide to Northeast Ohio’s food trucks and a list of weekly food truck gatherings.  Walnut Wednesdays and Lunch by the Lake Thursdays are popular with the PR Newswire Cleveland office.

content strategy checklist


Downtown Cleveland is more than just a foodie paradise.  After you check out the Rock & Roll Hall of Fame and Museum during CMWorld’s Opening Night Reception, squeeze in a little sightseeing.

In addition to the Rock Hall, the North Coast Harbor includes the Steamship William G. Mather, Great Lakes Science Center, and International Women’s Air and Space Museum.

If you arrive in Cleveland early, see Cleveland from above with a visit to the Terminal Tower Observation Deck or schedule a Lake Erie cruise on the Goodtime III. The Metropolitan at the 9 also offers gorgeous downtown views – day or night – on their rooftop lounge and sundeck Azure.

Lolly the Trolley and Take a Hike offer weekday guided tours of the city, but if you’d prefer to sight-see on your own, our picks include the Old Stone Church, Soldiers’ and Sailors’ Monument, Playhouse Square, the Cleveland Arcade, and the Cleveland Public Library’s magnificent Main Library Building.

Just need a few moments of peace and quiet? Cleveland is called The Forest City for good reason. Escape to over a dozen parks and green spaces in Downtown Cleveland, including multiple green malls and Voinovich Park on Lake Erie. You can also take a drive around the Cleveland Metroparks (nicknamed the Emerald Necklace) or the Cuyahoga Valley National Park for scenic running, biking and nature trails.


Get Around with RTA: The Greater Cleveland Regional Transit Authority makes it easy to get around downtown and the surrounding neighborhoods. RTA’s trolley lines are your answer for convenient downtown travel, and you can hop on a bus or train to visit nearby West Side Market or University Circle’s world-class museums.

Bring Home a Souvenir: When you get home from CMWorld, show off your love for Cleveland with a t-shirt, tote or other merchandise from Cleveland Clothing Co. Their store is a short walk to the corner of East 4th and Euclid or you can shop online.

Visitor Guides: If nothing on this list piques your interest, don’t worry. Cleveland has much more to offer. Check out Destination Cleveland and the Downtown Cleveland Alliance for more travel ideas.

We have one last recommendation for CMWorld 2015 attendees. This year, PR Newswire and MultiVu will be focusing on the roles that video and content promotion play in creating demand for your brand.

Stop by booth #70 on September 9 and 10 for great giveaways and a chance to win a GoPro. Attendees can also learn from MultiVu representatives about how to get 15 seconds of finished video.


Amanda Hicken is senior manager of strategic content, overseeing PR Newswire’s Beyond PR blog. Follow her on Twitter @ADHicken for tweets about the media, marketing, Cleveland, and comic books.

1 Comments on Blog Post Title

Toby Beresford 12:32 EDT on Sep 10, 2013

Great post, wish I was joining you all in Cleveland!

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