Beyond PR

Mar 10, 2013

Want to make a viral video? Don’t forget the PR! #SXSW

Newsflash – brand videos don’t go viral.  According to the #ComedyTech panel yesterday at South by Southwest Interactive, viruses go viral; videos spread.  To simply describe that spread as “viral” implies an organic, infective power that simply doesn’t exist — and worse, it overlooks the mechanics of creating a video that successfully develops a life of its own online.

Whether or not a video spreads on the web and in social networks is largely predicated upon three things:

1) Whether or not the video is funny (seriously, when’s the last time you shared an inspirational video? Or a boring one?)

2) The video’s originality.

3) The PR push behind it.

According to the panel, the real driver behind the spread of videos online is getting “a big voice” behind the content.  That big voice can be a celebrity, or it can be generated by media coverage.  Enter the PR department.  Deliberate media research and engagement can deliver the credible media exposure that gives a video message the best shot at internet immortality.

Give your messages a boost with video and multimedia content distribution from MultiVu, a PR Newswire company.

sarah avatarAuthor Sarah Skerik is PR Newswire’s vice president of social media, and is the author of the e-book “Unlocking Social Media for PR.”  Follow her on Twitter at @sarahskerik.


Fill in your details below: