Beyond PR

Jan 08, 2013

Your Smart Phone Can’t Taste*

*…but it can see, hear, and touch.

When Steve Jobs and Apple launched the first iPhone in 2007 it was not a phone. It was a collection of sensors with potential.

It could see through a camera. It could hear. And it responded to touch.

Check out this statement introduced during a session at the 2013 International Consumer Electronics Show:

“When wireless is perfectly applied the whole earth will be converted into a huge brain, which in fact it is, all things being particles of a real and rhythmic whole.  We shall be able to communicate with one another instantly, irrespective of distance.  Not only this, but through telephony we shall see and hear one another as perfectly as though we were face to face, despite intervening distances of thousands of miles; and the instruments through which we shall be able to do his will be amazingly simple compared with our present telephone.  A man will be able to carry one in his vest pocket.”

Who is the soothsayer behind these wise words? Nikola Tesla, an engineer, inventor, and philosopher, made this statement. In 1926!!!!!

Yes. That 1926. The one from 87 years ago even though this statement could have been made in the early 2000’s.

A prevailing theme at CES this year is mobile-to-mobile connectivity. Cars, headphones, televisions, computers, tablets, phones, gaming systems, peripheral devices, apps, and more are on display. And most of them support direct connections to each other, the Web, or both.

From a marketing, advertising, and communications perspective mobile has enabled new ways for consumers to be targeted, engaged with, researched, monitored, and sold to.

Sadly, this piles on to all of the traditional and still applicable modalities for communications and marketing and advertising. Conversations that I will share over the next few days will highlight what companies at CES think about incorporating mobile into their advertising and marketing plans.  I anticipate that a majority will be trying to figure it out. And that’s ok.

Even though we were all given a clue that this was coming in 1926.

1 Comments on Blog Post Title

Amy Anna 00:10 EDT on Mar 12, 2013

Great post Atherton … looking at the earliest statment given by Nicola Tesla, one can assume that there will be some efforts going on to enable smart phones to taste as well… 🙂 I would like to read your coming post highlighting modalities for communications as well as marketing & advertising. 🙂

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