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Jul 16 2012

A Brief Blog Profile: Autoextremist

by Thomas Hynes


Autoextremist came about after a 22-year career in automotive advertising and marketing. The site describes itself as the home of 'bare-knuckled, unvarnished, high-octane truth.'  It's birthplace was somewhere between a love of the industry and a frustration at what it had become. Things could be better. The industry could be exciting and profitable again. This site was started as an owner's manual of sorts. This blog could be the map for the way back, or better yet, the way forward.

Autoextremist isn't your typical blog. Or anyway, it's not like a lot of blogs I typically read. And that's saying something. I read blogs for a living. What sets it apart is the posts. The site is really more rants than anything else. Each post is actually a weekly newsletter. In this post, the author discusses a forgotten tradition of a "shutdown", wherein Detroit factories would cease production for two weeks during the summer to allow for workers to take a much-needed vacation. And here he discusses changes to Cadillac, along with some pretty great pictures of what's to come from this iconic brand.

In a way, the posts come down out once a week. In a way it resembles the assembly line of yesteryear. They're reliable. They're consistent. And they're well constructed.



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