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Aug 2 2012

A Brief Blog Profile:

by Thomas Hynes


Since 2001, the beverage blog has been publishing posts on soft drinks, bottled teas, energy elixirs, flavored waters, fruit drinks and other non-alcoholic refreshments. In their own words, they "think about what you drink." This blog works in two ways. On the one hand, it's a good read for the regular consumer who wants to know about things like new sweeteners or flavors in their favorite drinks. And, on the other hand, it also works for industry insiders who want a clearer perspective on how the market is changing and evolving.

On, you can read about Pepsi's new plans to incorporate mango flavoring into their cola. Frankly, I'm intrigued. This post here talks about Snapple's plans to introduce not only a cherry pomegranate tea, but also a peach passion fruit flavor. And if you want to take a trip down memory lane, why not read this review of Jones Soda's Monster Mojito Soda. I'm shocked that one didn't last. And if that doesn't sound weird to you, maybe this egg nog soda does. Traveling even further down memory lane, you can admire these "United We Stand" cans from 1976.

And that's the great thing about this blog. Soda is at once a classic institution of American diets as well as a vessel for innovation and change. What may seem odd today, may be commonplace tomorrow. In fact, as long as it tastes good to drink, there really isn't that much to think about.

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