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Apr 27 2012

A Brief Blog Profile: Broke & Beautiful

by Thomas Hynes


Broke & Beautiful is a fashion blog that believes you don't need to shell out your entire paycheck in order to look great. In their own words, the blog looks to "march to the beat of their own drum, defining their style not with labels or price tags, but with what calls to them and stirs their imagination." The site launched in 2007 by Lindsay Ginn. She had been working in the corporate world for years and wanted to finally break into something about which she felt more passionate.

She was also tired of seeing t-shirts sold for $90! (To which I'd like to add: 'same here' & 'I heard that'.) But, Broke & Beautiful is by no means a digital soapbox, railing against the excesses of high couture. It's a primer for folks to find styles that look good and work within a budget. For instance, there's this post about how to upgrade your work wardrobe.  This feature on sunglasses is great, too. It shows expensive sunglasses and then says something to the effect of: 'If you like these pricey ones, you'll also like these affordable ones.' Now that's helpful.

And I think that's the main point of Broke & Beautiful. There are options out there. You can look beautiful. And you can do it without paying full price.

Reader's Comments


I happen to personally love this blog and read it daily. Great fashion alternatives to pricey items, but also great advice on creating an ensemble that works for each individual. Thanks for recognizing the brilliance!

Posted at 02:31 ET on Jan 28, 2012 by shellj

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